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Home » Topics » Columns

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A Winning Strategy

April 5, 2017
No Comments
No matter the size or scale or your roofing company, you can and should have an environmental strategy.
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trade secrets

How The Defend Trade Secrets Act Affects Roofers

Safeguarding trade secrets can help put roofers in a better position to secure and retain skilled workers.
Trent Cotney, Attorney at Law
Trent Cotney
March 20, 2017
No Comments
The Defend Trade Secrets Act of 2016 (DTSA), effective May 12, now provides federal jurisdiction for trade secret misappropration.
Read More
immigrant workers

Trump, Immigration, and the Construction Industry’s Future

The Trump administration will focus on American job loss to illegal aliens
Richard Alaniz
March 20, 2017
One Comment
If President Trump follows through on his campaign talking points regarding illegal immigration, the potential impact on the construction industry workforce could be devastating.
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roofing tools and labor shortages

Sustaining Your Business during Labor Shortages: The Role of Tools and Equipment

Jim Hoff
March 17, 2017
No Comments
economic factors are just as important - especially at a time when it's difficult to recruit and retain the best employees.
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accounting for roofing contractors

Simple Financial Mistakes Roofing Contractors Should Avoid

Monroe Porter
March 17, 2017
One Comment
There are simple procedures and financial logic that can help roofing contractors avoid negative financial situations.
Read More

Invent This

Rick Damato
Rick Damato
March 16, 2017
No Comments
Scarcely a week goes by when we don't receive notice of a new product designed to make roofing work cleaner, safer, faster, easier, or just plain better.
Read More
Mobile

Making Mobile Moments Count

In any market, mobile optimization matters when homeowners are looking for a new roof.
Todd Bairstow
March 1, 2017
One Comment
In this mobile revolution, roofers need to capture what Google calls “micro moments” – which means creating lead conversions whenever and wherever a mobile user is searching.
Read More
Budget

Friendly Financing

Offering a second look on customer financing can help boost sales and business growth.
Michael Fredricks
February 28, 2017
No Comments
By implementing or improving an existing financing program within your business, you too, can reap the profits.
Read More
solar roofing

Tesla's New Solar Roof System Won't Mark the End of Shingles

Does the Tesla/SolarCity merger mean roofers should hang up their nail guns? Not any time soon.
Trent Cotney, Attorney at Law
Trent Cotney
February 6, 2017
No Comments
Tesla CEO Elon Musk set out to create a roof product that would be cheaper, provide useable electricity, and be aesthetically appealing.
Read More
exit planning

How Trump's Tax Changes will Affect Your Exit and Business

It’s clear that this new administration is looking for a high volume of business to generate necessary revenue.
Joe Bazzano
February 4, 2017
No Comments
Last November marked the end of one of the most contentious presidential elections in quite some time.
Read More
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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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