search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Columns

Nine Ways to Demotivate Your Employees

By Monroe Porter
Demotivation
A lot is written about motivation, especially when it comes to employees.
June 5, 2017

A lot is written about motivation, especially when it comes to employees. “You are what you think about.” “In order to succeed, we must first believe.”  “If life gives you lemons, make lemonade.” While all of this is quite nice to read, rarely does it really impact folks’ lives. In fact, if you’re busting your butt digging a ditch or nailing shingles, someone saying this kind of trite stuff is more likely to make you angry than encourage you. Rather than focus on fluffy quotes, let’s talk about some of the things bosses do to demotivate.

1. Avoid the collective “We will take care of it.”

Years ago, one of my first bosses was famous for telling people that he rarely helped with anything and mostly played golf. We would take care of it was code for, ‘I am going to play golf and my staff will work themselves to death to do this because I told them to.’ He took credit for being part of the team and never played a single down. Be careful of talking about ‘we’ if you’re not going to pitch-in yourself. Give credit where credit is due. Simply say, “The accounting department (or whatever is appropriate) will look into this and take care of it for you.” 

2. Try to minimize busy work.

Good employees have a strong sense of purpose. Making people do busy work destroys that purpose. Forcing people to haul shingles up onto the roof when it could have been preloaded or forcing people to dig something by hand rather than excavating can be demoralizing. The trick is to explain to people why it has to be hand loaded or dug by hand.   People aren’t stupid and if you make them do stupid things without an explanation, they become disenchanted. 

3. Don’t play seagull.

Seagulls show up on the job, squawk, dump on people and leave. Visit jobs, but do so because people are making you money and you appreciate their efforts. Workers care about your money if you do. If they never see you on the job, they assume they’re doing great and there’s plenty of money to go around. Point out what’s right as well as what’s wrong.

4. Avoid comparisons.

Never compare yourself to your workers or compare other workers to one another, it creates an unhealthy environment. Strong people will perform. Weaker people need to become more self-confident and be supported.   

5. Lack of performance feedback.

Contractors are notorious for not providing career and growth goals for employees. Few have an official HR department and many are too busy working to take the time to communicate. I recently spoke to a contractor who had just lost a long-term employee who will be sorely missed. I asked the contractor why he left. He said that the disgruntled employee complained he never had a review or feedback on how he was doing. I asked when the last time he spoke with him about performance was and he couldn’t remember. People like to know how they’re doing and that what they’re doing matters. Be careful of taking good employees for granted.

6. Ignoring underperforming family and friends.

An employee’s job is his or her livelihood. If you have favorites or family members who are underperforming, good employees will ultimately leave. They understand that blood is thicker than water and don’t want to place their job in jeopardy. Remember, employees have family and your job feeds that family. Just because you see your business as a family dynasty doesn’t mean they have the same long-term vision. 

7. Don’t preach or lecture people.

Communication is a two-way street. Rather than lecture people, ask questions. This is particularly important when addressing attitude or behavioral problems. Employees know what time they need to come to work, lecturing them doesn’t work. Instead make it clear they will lose their job and what they can do to ensure they will be on time in the future. 

8. Avoid pay injustice.

Too many contractors pay based on seniority, with tenured employees possibly being overpaid and high performing newcomers not getting paid in proportion to what they’re contributing.  If you have rapidly advancing employees, make sure you’re compensating them based on performance, not length of time with the company.

9. Poor one-on-one communication.

Employees work for their direct report. Make sure your supervisors are communicating with their employees. Many foreman and superintendents aren’t very good at this. To each employee, the person above them is the company. If you have supervisors who aren’t good communicators, somehow you must overcompensate for this. 

Finding and keeping good employees is a challenge. Make sure you’re keeping in touch with your organization and not inadvertently demoralizing them.

KEYWORDS: employee relations

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Monroe Porter is the president of PROOF Management Consultants. He can be reached at 804-267-1688.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Sustainable Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • More Ways To Prevent Employees From Stealing Your Calls

    See More
  • Protecting your business

    8 Ways To Protect Your Business Against Owner Illness and Other Setbacks

    See More
  • measuring up

    Six Ways to Keep Your Roofing Company Fresh

    See More

Related Products

See More Products
  • business.png

    How to Succeed With Your Own Construction Business

  • performance

    Performance-Based Building Design: From Below Grade to Floors, Walls, Roofs, and Windows to Finishes, 2nd Edition

  • 51ZWZgSymnL._SX331_BO1,204,203,200_.jpg

    Accidents Waiting to Happen: Best Practices in Workers' Comp Administration and Protecting Corporate Profitability

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing