Melissa Chapman, co-founder of The GLO Group, discusses how businesses can bridge the gap between what they perceive themselves to be and what the public perceives them to be to reshape their marketing.
Public Relations Society of America CEO Linda Thomas Brooks and Chief Communications Officer Karen Mateo share what contractors need to know about utilizing public relations to improve their business.
In early 2021, OMG introduced the latest innovation, RhinoBond with OptiWeld, with an eye on curbing the industry’s workforce problem with a unique tool that makes contractors more efficient on the rooftop.
Contractors do a great job when it comes to telling clients how to better their projects, but when it comes to asking for money, many contractors lose their voice.
She started out as her grandfather's right-hand 'man' on construction sites. Now Deidra Johnson is one of the many women on the rise in the roofing industry.