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Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Podcast

Dear Anna: How Do I Sell to the Next Generation?

Combining sales and marketing with technology will give contractors a leg up against competitors

March 17, 2025

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

Legal Insights with Trent Cotney

VIDEO: Tariffs, Labor and Supply Chain Issue, Oh My!

With tariffs in place against America’s three largest trading partners — and a crackdown in undocumented workers — how will the roofing and broader construction industry manage?

March 5, 2025

In this latest "Best of Success" podcast, Legal Insights columnist Trent Cotney analyzes the effects of the new Trump-era tariffs on Canadian, Mexican, and Chinese imports, warning roofing contractors about rising material costs. He also discusses the labor shortage caused by stricter immigration policies.

Credit and Collections

VIDEO: Credit Cards, Fraud, and Bankruptcy Insights

Credit expert Thea Dudley shares the latest on how to navigate credit issues plaguing contractors

February 27, 2025

Businesses dealing with slow remits can harm cash flow, making a challenging environment even more difficult. Pocket Protectors CEO Thea Dudley shares insights into putting your best financial foot forward.

Video Series

Core Values at Weather Shield Roofing Systems

Jim Bush, the CEO and visionary behind Weather Shield Roofing Systems, dives into the company’s core principles, which are driving continued success.

Art Aisner

Jill Bloom

February 24, 2025

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Weather Shield Roofing Systems CEO Jim Bush breaks down the company’s core principles developed over time, and how he fosters buy-in from employees to stay successful.

Jim Bush’s Story of Grit and Determination in Roofing

Video Series

VIDEO: How I Started My Roofing Business at 18

Jim Bush shares his roofing origin story

Jill Bloom

Art Aisner

February 19, 2025

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Weather Shield Roofing Systems CEO Jim Bush offers a glimpse into his entrepreneurial spirit and how he started a rewarding career in roofing.

Podcast

Dear Anna: Is AI Affecting How Customers Find My Business?

Contractors need to shore up their marketing to ensure AI platforms will recommend them when consumers seek out services

February 10, 2025

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

International Roofing Expo Keynote Preview

VIDEO: Reid Ribble on Roofing and the American Dream

Former NRCA CEO Reid Ribble is coming out of retirement – briefly – to deliver the keynote address at IRE 2025. Here’s a preview of what to expect in San Antonio.

Art Aisner

Jill Bloom

February 7, 2025

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RC catches up with the former NRCA CEO and Congressman to discuss the state of the American dream, which he’ll bring to keynote address at IRE 2025.

Highlights from Trump's First Executive Orders

VIDEO: Trump’s Executive Orders and Roofing

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, provides some perspective on the first round of President Trump’s executive orders.

February 4, 2025

Trent Cotney breaks down what roofing contractors need to know about the first round of executive orders signed by President Trump and the potential impact on roofing.

Anti-Trust in Roofing and Responding to Subpoenas

Legal Insights

VIDEO: Roofers and Responding to Subpoenas

Legal Insights expert Trent Cotney, partner with Adams & Reese, offers advice on how to respond to a subpoena.

January 28, 2025

In this video, RC contributor Trent Cotney breaks down what roofing contractors need to know about the recent bid-rigging investigations in roofing, and how to respond to a subpoena.