“I have a longstanding professional relationship with Michael and have witnessed firsthand his remarkable expertise and innovative thinking,” said Rick Cunningham, executive chairman of Highland Commercial Roofing. “Michael will guide our growth trajectory and drive our company to new heights, and I’m excited to collaborate with him." 

King joins Highland after a 18-year career managing and growing roofing and manufacturing companies across the country. Highland says his achievements in sales leadership and expanding corporate profitability will be essential the company's expansion across the western U.S. Specifically, King’s appointment supports the company’s recent efforts to expand into new markets in Southern Utah, Idaho and Tucson, Ariz.

"My experiences in various finance, operations and management roles give me a multidimensional perspective to sales growth that will be a game-changer for Highland,” says King. “This distinctive vantage point enables me to seamlessly navigate complex dynamics while leveraging Highland’s recent expansion as a launch pad for the future. I’m excited to be part of Highland's opportunity for exponential growth."

King was most recently the vice president of sales at Tropical Roofing Products in Florida. He completed Columbia University’s executive MBA program and earned a degree in chemical engineering from University of California at Berkley. 

“We’re excited about the future at Highland,” said Cunningham. “This team is going to launch the brand into a sustainable growth mode for many more years.”