COLUMBUS, Ohio — Feazel today announced a partnership with Tradepost LLC and Stonecutter Ventures as a result of their minority equity investment in Feazel. The equity partners bring institutional expertise and financial backing that will position Feazel well for future strategic growth.
Since purchasing Feazel in 2012, majority owner Leo Ruberto has grown the company from a single location in Columbus, Ohio, to 11 offices across six states, including acquiring two additional brands: Shanco, based in Maryland and Virginia, and Kearns Brothers, based in Michigan. Feazel was recently named 2021 Roofing Contractor of the Year by Roofing Contractor magazine.
“Leo took a small, homegrown roofing company and built one based on an unmatched customer service culture and a strong team that truly cares about each other and their customers. He then replicated this strategy across the country,” said Jordan Hansell, Tradepost CEO. “Feazel has a demonstrated, powerful recipe for success, and we look forward to being part of the best team in the business.”
Feazel’s mission is to deliver the best customer service and stress-free buying experience in the home improvement industry. The brand has continued to evolve and innovate to elevate the roofing industry.
“I fell into the roofing industry and learned to love the hardworking people who make it go. From the team at Feazel, Shanco, and Kearns Brothers, to our manufacturing partners, the company has an incredible combination that has driven the success we have seen in the past nine years,” said Ruberto, CEO of Feazel. “With this additional investment in the Feazel brand, I foresee accelerated growth into new markets in the next five to seven years.”
Feazel previously launched a drone-based inspection process that included AI technology to allow homeowners to get a bird’s eye view of their roofs. Previously this year, Feazel partnered with GAF, one of the country’s top producing shingle manufacturers, to sell its new solar solution, Timberline Solar Shingle. This is the first truly nailable solar shingle that incorporates durable roofing materials into a clean-energy-generating system. The solar roof is now available to residents in Maryland, Virginia, and North Carolina.
Feazel is headquartered in Columbus, Ohio. The company has a current valuation of $145 million, with an aggressive pipeline focusing on growth in the South and Midwest regions of the country.