WADSWORTH, Ohio — SOPREMA Inc. announced the addition of Jeff Guritza to its leadership team as director of marketing. Guritza brings more than 25 years of broad-based, global industrial marketing communications experience from industry-leading companies, including Ranpak Corporation, Osborn, Applied Industrial Technologies and The Timken Company. His expertise includes forging strategic partnerships to better leverage product value proposition.
At SOPREMA, Guritza will oversee all marketing initiatives, including product marketing, digital marketing, and strategic communication, focusing on demand generation and enriching the customer journey.
"Jeff's marketing prowess, passion for building exceptional customer experiences, and standout track record of delivering results make him a valuable addition to our team," said Frank Griffith, vice president of U.S. sales and marketing. "As we enter our next stage of growth, Jeff's contributions will be vital in helping us digitally expand our market visibility and proactively generate demand for our many brands and product lines across a variety of segments. We're very excited to have him on board."
Guritza comes to SOPREMA from Ranpak Corporation, a global manufacturer of paper-based packaging solutions, where he served as the director of North America marketing and global business development for Geami™. From 2017 until recently, he led a transformative marketing program that included research, branding, paid digital, e-commerce, social media and public relations geared at leveraging the voice of the customer and CRM data to enhance the customer experience while driving superior results. Key customers included Amazon, Walmart, William-Sonoma, Crate & Barrel, Staples, Zara Home, Disney, and IKEA.
Before Ranpak, Guritza held marketing roles at The M.K. Morse Company and Osborn. There, he optimized an in-house creative department to better support the business while managing a seven-figure marketing spend and oversaw a comprehensive global rebranding, respectively.
"The combination of SOPREMA's stellar team, innovative product lines, company culture, and the massive market opportunity is one of a kind," Guritza said. "I look forward to tackling the challenge and embracing the opportunity of helping an established brand continue its trajectory of success."
Guritza holds a Certificate in Industrial Distribution from Purdue University and a Bachelor of Science in Public Relations from Kent State University.