NORTON, Ohio — ICP Group has announced the hiring of Sara Jonas as director of marketing programs for the building solutions group.

A veteran of the building materials industry with more than 15 years of marketing management experience, Jonas is responsible for building and implementing programs that support business development initiatives across the company.

“In a way, coming to ICP BSG feels like coming home,” Jonas said. “It is exciting to work with familiar faces and products while tackling new challenges.” 

Prior to joining ICP BSG, Jonas served as the director of marketing for SOPREMA, a leading manufacturer of commercial building envelope materials.

Before that, Jonas spent 10 years with Fomo Products — now a part of ICP Group — where she had most recently served as the vice president of marketing. In her new role as director of marketing projects, she will draw from her extensive industry experience to help ICP BSG sales and marketing teams provide more value to key customers and distributors across the country.

“We are pleased to have Sara back with the company, as she offers a great blend of industry expertise and marketing prowess,” said Doug Caffoe, vice president, marketing for ICP BSG.

“We have many brands that help improve the building envelope, as well as products for cementitious coatings and sport surfaces,” said Caffoe. “Our goal is to become a solution provider in various areas and Sara will play a key role with our current customers in helping to communicate our offerings. We look forward to seeing how she applies her talents for the benefit of the business and the customers we serve today.”