Social media is a mainstay in any marketing strategy for roofing contractors, which 2020 proved when traditional marketing and in-person communications were set aside in the interest of health and safety.
RC took a look back at some of our most liked and shared stories on social media to discover our readers’ favorite posts from 2020. While stories like our Top 100 List could be included, many of these popular stories are already in on our top 10 most popular stories of 2020 list. As such, this list includes a diverse and sometimes entertaining range of topics. Enjoy.
10. Contractor Profile: Marty Robbins Roofing Co. Inc.
This roofing contractor from Alabama endured its fair share of hardships, including economic downturns and battles with cancer, and has come out stronger than before. Find out more about this contractor that gladly tells customers it’s been “covering your assets since 1975.”
9. Roofing Contractor Sentenced to Prison for Scamming Victims Out of $250,000
Back in January, a roofing contractor in Massachusetts using his business to scam 39 homeowners out of more than $250,000 faced justice after pleading guilty to multiple charges. The Brockton Superior Court sentenced him to two-to-three years in prison followed by three years of probation.
8. SRS Goes Presidential to Raise the Roof with Journey
SRS Distribution held its Raise the Roof Foundation fundraiser during the 2020 International Roofing Expo in Dallas. It’s no surprise this story gained a lot of attention — not only did SRS bring rock ‘n’ roll legends Journey to perform, but former President George W. Bush appeared to speak about the importance of supporting military veterans.
7. VIDEO: Duro-Last CEO Explains How They’re Switching Roof Production to Medical PPE to Fight COVID-19
When the pandemic caused massive supply shortages of personal protective equipment for frontline workers, many companies stepped up to help, including Duro-Last. In this video interview, Duro-Last CEO Tom Saeli shared how his company began producing masks and gowns at its Michigan facility.
6. Making a Move: Restoration Builders Shakes Up Industry
Restoration Builders Inc. has focused on consolidating existing repair and restoration companies in high-volume markets. In this story, co-founders John and Janet Lorenz explained the process behind selecting companies for its ever-expanding business.
5. 2020 Residential Contractor of the Year: ARS Roofing
For years, RC has taken up the duty of honoring residential and commercial contractors that go above and beyond to employ best practices, take care of employees and customers and excel at quality work. This year was no exception, and RC was proud to announce the 2020 Residential Contractor of the Year to be ARS Roofing in California.
4. Ready for Change: Aspenmark Roofing & Solar Looks to Future with New Partnership
As mentioned in #6 on this list, Restoration Builders gained a lot of momentum as it continued to bring in companies to its consolidation. Among those companies is Aspenmark Roofing & Solar, which shared its optimism for the future by partnering with Restoration Builders.
3. Illinois Roofing Contractor Asks About Leaks After Urinating on Business’ Rug
In one of the most bizarre stories to come out of 2020, a roofing contractor in Illinois entered a business on April 20, urinated on a carpet in the lobby, and asked the receptionist if she knew whether the building “had any leaks.” Read the full story here.
2. 2020 Commercial Contractor of the Year: Empire Roofing
For years, RC has taken up the duty of honoring residential and commercial contractors that go above and beyond to employ best practices, take care of employees and customers and excel at quality work. This year was no exception, and RC was proud to announce the 2020 Commercial Contractor of the Year to be Empire Roofing in Texas.
1. U.S. Marshals Arrest Roofing Con Artist in Dallas for Swindling Victims
In one of the most liked and shared stories of 2020, a man accused of scamming victims for more than a decade with bogus roofing services was caught by U.S. Marshals and the Mesquite Police Department in Texas. Police posted RING doorbell video footage of the scammer in February, which helped lead to his arrest.