search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!

2019 Owens Corning Roofing Platinum Conference Celebrates the ‘Next Level’

OC Platinum Conference 2019 1 - Sinise

Actor Gary Sinise shares how his foundation’s R.I.S.E. program is partnering with organizations such as Owens Corning to support America’s defenders.

OC Platinum Conference 2019 1 - Laine

HGTV Good Bones personality Karen E. Laine spoke about exterior color as a tool for helping homeowners express their personal style and build curb appeal starting at the roof.

OC Platinum Conference 2019 1 - Panther
OC Platinum Conference 2019 1 - Sinise
OC Platinum Conference 2019 1 - Laine
OC Platinum Conference 2019 1 - Panther
May 1, 2019

TOLEDO — Nearly 600 contractors and their guests came together in Scottsdale, Arizona for the 2019 Owens Corning Roofing Platinum Conference held March 25-27 at the Westin Kierland Resort & Spa. 

Featuring the theme “Next Level” the conference included intensive educational sessions, panel discussions, an awards ceremony, networking opportunities and inspiring key note presentations.

Highlighting an expanded educational track, the 2019 Owens Corning Roofing Platinum Conference delivered a breadth of learning sessions led by contractors as well as content masters in areas such as scaling operations, marketing and systems to help drive business performance and profitability. 

“Supporting the technical and business knowledge of contractors is fundamental to Owens Corning’s relationship with our Platinum roofing contractors,” said Jason Lewinski, Owens Corning Roofing Contractor network leader. “Contractor education and business development continue to lie at the heart of the Platinum Conference.”

Beyond education, conference highlights included presentations from celebrities, leaders and design authorities, including award-winning actor Gary Sinise, decorated retired Navy Seal veteran Jocko Willink and HGTV Good Bones personality Karen E. Laine.

Gary Sinise, founder of the Gary Sinise Foundation, spoke about his gratitude to America’s defenders and shared how his foundation’s R.I.S.E. (Restoring Independence Supporting Empowerment) program is helping injured and disabled service members and their families through the gift of a mortgage-free home.

In an interview following his remarks, Sinise reflected on how small businesses – including roofing contractors – play a role in his Foundation’s mission. “Without their skilled labor, knowledge of the local market, and passion for donating their services, we wouldn’t be able to scale the program the way that we have,” Sinise said. Remarking on the partners who support the R.I.S.E. program, Sinise added, “Owens Corning understands the importance of serving and honoring the needs of these special individuals. I am one ‘grateful American’ as we work each day to restore independence and support the empowerment of our defenders.”

The hard work and commitment of roofing contractors was also recognized by retired Navy SEAL, author and podcaster Jocko Willink during remarks at the conference. Willink drew on lessons gleaned from the battlefield as well as his work coaching teams, companies and organizations.

In an interview following his Platinum Conference remarks, Jocko remarked on the parallels between being a roofing contractor and a Navy SEAL, noting, “It is hard work, but you have to get the mission done.” In a tough labor market, he spoke about the importance of teamwork and relationship building. “If everyone on the team is looking out for one another and putting the team ahead of themselves, the team will be strong and that attitude starts at the top,” he said.

Continuing Owens Corning’s commitment to the Shingle Color of the Year initiative, Karen E. Laine, of HGTV’s “Good Bones” and co-owner of Indianapolis-based Two Chicks and a Hammer, shared her passion for color with Platinum conference attendees. She offered insights and tips for having the “color conversation” with homeowners including Owens Corning’s online resources for homeowners and noting that Owens Corning shingles have topped off roofs on her guest house as well as her clients’ homes.

While learning and networking dominated the Platinum Conference agenda, contractors and their guests also participated in recreational activities which facilitated networking and the strengthening the bond between this exclusive group of roofers. 

Jason Lewinski said the Platinum Conference continues to grow as a venue for contractors to exchange best practices, discuss challenges and elevate their business.

“The 2019 theme ‘Next Level’ really speaks to the continual improvement and passion for excellence that is at the heart of how Platinum contractors engage with their teams, customers and communities,” he said. “Our goal in planning this year’s conference was to celebrate and honor the work ethic and passion for excellence lived out by Platinum contractors every day.”

KEYWORDS: business management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Columns
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Columns
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

  • A hand holding a wooden block that reads 'EVOLVE'
    Sponsored byWatercress Financial

    Embracing Change: A New Era for the Roofing Industry

Popular Stories

QXO closed its acquisition of Beacon Building Supply on April 29, 2025.

QXO Closes Beacon Acquisition, Rebrands Immediately; Jacobs to Ring NYSE Bell

New executive orders signed by President Trump will likely further constrict an already tight labor market for the construction industry.

New Executive Orders Will Further Squeeze Labor Force

QXO CEO Brad Jacobs will share the company’s strategic vision today at the Wolfe Research Global Transportation & Industrials Conference in New York following its acquisition of Beacon Roofing Supply..

QXO’s Brad Jacobs Charts Growth at Wolfe Research Conference

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • Ken Kelly (center) with his wife, Jennifer, in Japan at a roofing company

    What the U.S. Can Learn from Roofing in Japan

    See More
  • McParlton Roofing: Carving Out Culture in the Desert

    McParlton Roofing: Carving Out Culture in the Desert

    See More
  • A man talks to an older woman

    The Key Disciplines for a Successful Roofing Exit

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing