ServiceTitan’s inaugural AI in the Skilled Trades report shows contractors are moving quickly to embrace artificial intelligence, using it to streamline operations, save time, and redefine how modern field service businesses compete and grow.

The software platform's report surveyed more than 1,000 contractors, including 107 roofing businesses, across multiple residential and commercial verticals and found that trades businesses are moving fast to adopt AI, and shaping how the next generation of field service companies operate. ServiceTitan’s inaugural report uncovers how AI is being adopted today, the obstacles contractors face, and where innovation is accelerating across the trades.

“We have a once-in-a-generation opportunity to modernize an industry that is essential to everyday life, and ServiceTitan is building not just software, but the core operating system that will support our customers to win their own AI race," said Vahe Kuzoyan, president and co-founder of ServiceTitan. “We’re freeing contractors from administrative burdens so they can focus on craftsmanship, customer care, and solving the important problems they’re businesses face. The companies that thrive will be those that treat AI not as a threat, but as a force multiplier that elevates both their people and their performance.”

Key Findings 

1. AI adoption is already underway and is seen as transformative. AI in the trades is no longer a future concept but a present-day operational tool. It is already delivering measurable value, with nearly half of the survey respondents (46%) already using or experimenting with AI. Contractors largely believe AI is relevant (72%) and will meaningfully transform the industry within one to three years (66%), which are primary factors driving adoption.
   
   
   Chart; ServiceTitan
   
   
2. AI’s superpower: efficiency. Similarly, contractors overwhelmingly view AI's most tremendous potential in improving efficiency and productivity (74%), enhancing decision-making (51%), and reducing operational costs (48%). Across both residential and commercial sectors, AI is primarily viewed as an efficiency engine, ultimately indicating that AI drives measurable value across organizations of all sizes.
   
   
3. The biggest barriers are organizational, not technical. While perceptions of AI are favorable, some remain cautious. Respondents report that the primary hurdles to wider adoption are not technological limitations but human factors. A lack of training or skilled staff and integration challenges are the top two barriers for nearly half (44%) of contracting businesses in the survey, followed by difficulty understanding how to use the tools (38%) and a lack of clear ROI/use cases (37%). Meanwhile, employee resistance is low (18%), showing workers are open to AI but need guidance and support. The companies that invest in training and support integration planning are more likely to overcome the main barriers and unlock the full potential of AI.
   
   
   Chart: ServiceTitan
   
   
4. Contractors prefer AI built directly into their software. In practice, the dominant AI adoption path centers on embedded, workflow-integrated tools rather than standalone solutions. This trend fits the broader story unfolding across other industries, where platform consolidation and merger and acquisition activity have gained momentum in the past year. According to 59% of respondents, the most common type of AI used is features built into existing software. This preference for embedded tools significantly outpaces general-purpose tools (42%) and custom-built systems (8%). These insights suggest that businesses value AI that integrates directly into their core workflows, while they use general tools mainly to fill existing gaps.
   
   Chart: ServiceTitan
   
   
5. AI’s most significant business impact is operational. AI is not being used in just one part of the business - its impact is horizontally distributed across the field, front office, and back office. ServiceTitan’s survey found that the highest current use and effects are centered on administration (59%), which leads AI adoption, followed closely by marketing and sales (51%). Then, customer service and communication, and field operations are showing equal traction, with 39% of contractors reporting usage of the technology across these business functions.

The data shows that trade businesses are turning to AI to address their most immediate operational challenges, focusing first on high-volume, repetitive tasks to streamline core processes and ultimately improve efficiency.