TIMEPROOFUSA, MRS Pick ServiceTitan to Fuel Growth

The affiliated roofing brands will standardize on ServiceTitan as a single enterprise platform to support national expansion, operational consistency, and profitability.

Image by Sambeet D from Pixabay/Edited by Roofing Contractor

ServiceTitan the software platform that powers the trades, announced that TIMEPROOFUSA a residential roof repair and replacement company, andMaster Roofing Solutions (MRS), a premium commercial roofing solution for home builders, have selected ServiceTitan as their core technology platform.

By standardizing the two affiliated companies on ServiceTitan, both brands will operate under a single enterprise-grade system, designed to accelerate national expansion, ensure operational consistency, and drive sustainable profitability.

TIMEPROOFUSA, based in Foxborough, Mass.,was founded in 2025 by Vince Nardo and plans to expand to 50 branches across 30 states over the next year. TimePROOFUSA is a division of Master Roofing Solutions Holdings.Together with MRS, a leading provider roofing and solar services to new home builders, these two brands are able to address the needs of both residential markets, as well as commercial and new construction.

“A massive digital transformation is reshaping how the entire roofing industry operates, and ServiceTitan is leading the way to equip contractors with the tools they need to scale and succeed,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Between Vince Nardo’s proven track record and Mark Berch’s four decades of industry expertise, TIMEPROOFUSA and MRS are positioned to build a truly national platform at unprecedented speed and scale. I’m proud ServiceTitan will be there every step of the way to support their team.”

“Speed and scale is the name of the game for our team,” said Vince Nardo, Chief Executive Officer overseeing TIMEPROOFUSA and Master Roofing Solutions. “Which is why I knew we needed a platform that delivers industry-specific capabilities, integrates with key suppliers, and supports our ‘hub-and-spoke’ model where local branches can focus on selling and operating, with a centralized back office taking care of everything else. ServiceTitan gave us the jump start we needed to build a single national brand with consistent systems and processes, along with the confidence to aggressively scale across the country.”

Vince and his brother, Anthony Nardo, previously built their family-owned business, Reborn Cabinets, into one of the largest tech-enabled home improvement platforms in the country, proving the power of technology-driven, disciplined expansion strategies. Their decades of experience scaling a small family business into an industry-leading company give them a unique perspective on what it takes to grow sustainably and profitably.

“Roofing remains one of the most fragmented and untapped opportunities in the trades,” said Mark Berch, a trades industry veteran and founder of Service Finance Company. “ServiceTitan provides the infrastructure Vince and his team needs to execute their ambitious growth strategy with efficiency and consistency. I’m confident that by harnessing the power of ServiceTitan’s premier technology, TIMEPROOFUSA and MRS have an opportunity to stand out in this industry.”

ServiceTitan continues to invest in purpose-built technology for roofing and exterior contractors. The investment spans from hiring industry leaders to essential top-tier integrations and multi-location capabilities. From faster estimates, automated crew scheduling, unsold estimate follow-ups, real-time job costing, and more, ServiceTitan is the trusted enterprise-grade platform that simplifies roofing operations and gives contractors the visibility they need to make smarter decisions at scale. Over the past year, ServiceTitan has formed strategic partnerships with leading roofing distributors, suppliers, measurement providers, and technology partners, including GAF, EagleView, Hover, ABC Supply, QXO, SRS Distribution, and Verisk’s Xactimate, helping to position the platform as one of the most comprehensive software solutions in the roofing and exterior industry today.