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Technology News

Contractors Get New AI Sidekick with ServiceTitan

New AI tools automate back-office tasks, empower field techs, and give contractors real-time insights to boost efficiency and profitability

By Tanja Kern, Senior Strategic Content Editor
exterior of Anaheim Convention Center
Tanja Kern/Roofing Contractor
September 18, 2025

The biggest Pantheon ever kicked off at the Anaheim Convention Center on Sept. 17, drawing more than 4,000 contractors and industry experts for ServiceTitan’s three-day user conference.

With over 115 exhibitors filling the massive Expo Hall, ServiceTitan, a leading software platform for trades, unveiled a suite of AI-powered tools designed to automate contractors’ back-office operations from first call to final invoice.

At the center of the announcement is Atlas, a next-generation AI sidekick that acts like a power user inside ServiceTitan, helping contractors run reports, dispatch technicians, streamline workflows, and make smarter business decisions in real time.

Atlas acts like the ultimate power user of ServiceTitan, and over time, will have the capabilities to handle many of the tasks, insights, and decisions a business owner or team member could make. Contractors can interact directly with Atlas in the ServiceTitan platform, typing or speaking in plain English, where they can ask Atlas to run reports, find jobs, dispatch technicians, or guide them through workflows.

“Unlike traditional tools, Atlas feels less like software and more like a trusted co-pilot or even a chief of staff that adapts to the specific workflows of any contractor,” said Vahe Kuzoyan, co-founder and president of ServiceTitan. “Atlas not only understands what you say, it truly comprehends the unique context of your business at any given moment. Every time you interact with Atlas, it will become smarter, more powerful, and more insightful. Our vision is that trades businesses will one day only need to turn the wrench while Atlas handles everything else.”

Key Features of the Software

  • Empower technicians in the field with instant answers inside ServiceTitan Mobile. No need to call dispatch, which means jobs finish faster, interruptions are minimized, and upsell opportunities grow.
  • Automate office workflows from invoice reviews in accounting, to smarter scheduling with demand-based capacity and benchmark pricing.
  • Simplify commercial operations with daily logs auto-filled, RFIs and change orders created automatically, and Accounts Receivable features to streamline complex construction workflows.
  • Enhance customer experience with AI-powered booking agents, interactive SMS scheduling, and real-time dispatch recommendations, ensuring customers get faster, smarter service.
  • Drive smarter business decisions by surfacing key insights like booking rate dips or standout estimates, along with recommending and taking actions to improve profitability automatically.
  • Atlas can also take direct action for businesses. For example, when schedules are full, Atlas can automatically throttle marketing spend, and trigger campaigns to generate new jobs when demand is light. This combination of intelligence and automation enables contractors to reduce wasted spend, increase profitability, and make better decisions faster.

“AI isn’t going to replace contractors, but it will absolutely transform how they operate," said ServiceTitan Co-Founder and CEO Ara Mahdessian. 

"At 3MG Roofing & Solar, we use generative and agentic AI across our business to streamline communication, operations, and software development," said Jay Moroff, director of technology and analytics, 3MG Roofing & Solar, a contractor in Florida and Missouri. "We’re constantly exploring, building, and integrating new AI solutions to boost efficiency and deliver faster, higher-quality service."

ServiceTitan will also announce the launch of its new Max Program, designed to accelerate the AI automation journey for contractors. Max pairs the full suite of Pro Products with expert guidance to unlock growth through AI automation. Max ensures that contractors are leveraging the full suite of ServiceTitan’s AI capabilities, so they can realize the full ROI of end-to-end automation.

KEYWORDS: AI (artificial intelligence) apps and software California commercial roofing contractor conference private equity Residential Roofing Contractor ServiceTitan

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Tanja kern headshot 2023

Tanja Kern is the senior strategic content editor of Roofing Contractor. She brings more than 20 years of experience covering the construction and design industries through print and digital platforms.

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