search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Guest ColumnExit Planning

The Key Disciplines for a Successful Roofing Exit

Learn the various aspects that go into creating an exit strategy to make selling your business as seamless as possible

By Kevin Kennedy, CEO, Beacon Exit Planning
A man talks to an older woman
Photo credit: pixelfit/E+ via Getty Images
November 8, 2024

An owner’s exit from a business will probably be the largest financial event of their life. Further, harvesting the illiquid wealth trapped in a business can also be one of the most complex transactions an owner will face.

Owners intuitively understand the complex business operations disciplines but have probably never exited or sold a business.

The key problem is that the advisers are good at talking to you but not particularly good at talking to each other. This leaves you in the middle, spending all your time managing the advisers who are supposed to manage your exit.

Residential and commercial roofing companies receive weekly calls from brokers to sell externally, but most contractors sell internally to their families or management. Before moving forward, you must determine your personal, company, and financial goals.

The key to navigating this process is gathering the best information to minimize risk, make correct decisions, and understand the financial and strategic control issues required to replace an owner’s income. This planning process protects an owner’s hard-earned wealth and legacy.

A successful exit requires the owner to develop a comprehensive, multifaceted plan. The exit plan necessitates that owners combine eight business disciplines, from valuation analysis to succession to tax planning. Throughout this process, owners will need to seek the input of various advisors, including attorneys, accountants, estate planners, insurance advisers, financial planners and business consultants.

The critical problem is that the advisers are good at talking to you but not particularly good at talking to each other. This leaves you in the middle, spending all your time managing the advisers who are supposed to manage your exit.

Owners might also seek the services of an exit planner to act as a process consultant and help guide them through the various disciplines, working with numerous collaborators. The exit planner coordinates the multiple disciplines to move an owner down the exit path to reach goals, reduce risk, and achieve the best result.

Before beginning the exit process and seeking input from advisors, owners should fully understand the eight disciplines that comprise the exit planning process.

An owner may feel disjointed by the different discussions among advisers. The conversations often focus on their transactional space and critical practice areas, providing one fragmented aspect of an exit plan rather than a holistic solution coordinating and encompassing all disciplines. An exit planner can ease this process and help owners address these challenges.

1. Contingency Planning

Contingency planning addresses what will happen to an owner’s business stock and family if they die unexpectedly. Contingency planning is often framed in terms of a buy-sell agreement.

2. Business Planning

Business planning in anticipation of selling a business involves discussing the timing of the sale, the strength of the cash flows, and business value drivers.

3. Valuation Analysis

A valuation analysis provides information about a company's worth within a range of values. It should only be completed by an accredited business appraiser and is central to meeting the value gap and replacing income.

4. Succession Planning

Succession planning requires owners to consider replacing themselves with strong managers and a management team and move them into leadership for the next business generation. We have observed this to be a significant problem with smaller companies.

5. Financial Planning

Financial planning is required for an owner to discuss income replacement and harvesting their business in retirement. During this process, an owner addresses how their primary asset, the illiquid business, will be critical for meeting their financial needs.

6. Estate Planning

Estate planning addresses how a business owner will transfer privately held stock to children and future generations tax-efficiently by protecting wealth in trusts. This is a meaningful conversation that can assist an owner in protecting wealth against estate taxes. Owners should seek input from their attorney in estate planning.

7. Tax Planning

Tax planning addresses the various tax implications to an owner, the business, and the estate, as well as tax reduction strategies. This is a critical aspect of business transfers, as there is the possible exposure to over 55% taxation in such transactions that will directly affect their retirement.

8. Emotional Attachment

While a less traditional “discipline,” owners must also address and consider issues of emotional and financial attachment to their business during the exit planning process.

Suppose an owner has difficulty figuring out their exit's when, who, and how particulars. They may be still stuck in the business. They may have trouble delegating, training, letting go, and seeing themselves outside the company in another helpful endeavor.

Most advisers are not trained to measure and understand this level of emotional and financial attachment to the business. An exit planner can assist an owner in this area.

NRCA is sponsoring a Two-Day Exit Planning Seminar with Beacon Exit Planning on Jan. 15-16 at the five-star Biltmore in Phoenix to educate owners on their exit options.
More Information

KEYWORDS: business management education educational sessions exit planning legal issues in AEC NRCA (National Roofing Contractors Association) private equity taxes

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kevin kennedy

Kevin Kennedy is the founder and CEO of Beacon Exit Planning. He is a former roofing contractor, construction industry voice and thought leader for exit planning and succession. Kevin is also an Amazon® #1 best-selling author of Beacon Exit Planning, a one-stop exit planning resource that guides contractor owners on the path to financial independence, M&A Sell-Side Representation, and mitigating taxes with internal and external sales. Reach him at www.BeaconExitPlanning.com.

The information provided is not intended to be legal, accounting, insurance, or tax advice. Beacon is a process consultant that provides written plans, consulting, and support programs to private owners for succession and exiting their businesses.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Steep Slope Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • A meeting table with graphs, charts, laptops, and coffee

    How Would I Exit Roofing in 2025?

    See More
  • An older man and a younger man shaking hands

    2 Plans Needed to Exit in 2025

    See More
  • exit planning

    8 Key Disciplines of a Successful Exit from Your Roofing Business

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

  • tcr.png

    The Complicated Roof – A Cut and Stack Workbook

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing