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Home » Authors » Tanja Kern

Articles by Tanja Kern

contractor in a hardhat
Can Gen Z Save the Skilled Trades?

Roofing’s Future Depends on Winning Over Gen Z

Part 1 of a 2-part series
Tanja Kern headshot
Tanja Kern
October 21, 2025
No Comments

Roofing firms face a growing labor shortage as older workers retire. Can Gen Z, wary of college debt but skeptical of trade jobs, be convinced to climb the ladder?


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construction confidence chart
Construction Data

U.S. Commercial Construction Backlogs Stay Strong Despite Shutdown

Private indicators reveal mixed trends across sectors
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Tanja Kern
October 15, 2025
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Commercial construction contractors are ending 2025 with stable backlogs and measured optimism. With the federal shutdown halting official economic data, private indicators point to steady activity but uneven growth across sectors heading into 2026.


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expected business activity chart
Construction Data

Residential Remodeling Confidence Rebounds in Q4

Renovation and remodeling activity surges as contractors close 2025 on a high note, even amid data gaps from the ongoing federal shutdown.
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Tanja Kern
October 15, 2025
No Comments

Residential construction pros are entering the year’s final quarter with renewed confidence, fueled by a strong rebound in renovation inquiries and project commitments.


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The Long Game graphic
Business Development

New Podcast ‘The Long Game’ Focuses on Lasting Growth

Infinity Home Services CEO Josh Sparks launches show on sustainable leadership and legacy in home services
Tanja Kern headshot
Tanja Kern
October 14, 2025
2 Comments

Infinity Home Services CEO Josh Sparks debuts "The Long Game", a podcast guiding entrepreneurs toward purpose-driven, lasting growth over quick wins.


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A metal roof
2025 Metal Special Section

Metal Misconceptions

Which of these metal roofing myths have you heard?
Tanja Kern headshot
Tanja Kern
October 13, 2025
One Comment
US House of Representatives
Análisis Legislativo

La NRCA insta a los profesionales de techos a respaldar el proyecto de ley de visas laborales

La asociación comercial moviliza a sus miembros para contactar al Congreso en apoyo del proyecto bipartidista de ley laboral H.R. 5494.
Tanja Kern headshot
Tanja Kern
October 10, 2025
No Comments
La NRCA está instando a los contratistas de techos a apoyar el proyecto de ley H.R. 5494, una iniciativa bipartidista que crearía un nuevo programa de visas para aliviar la escasez crónica de mano de obra en la industria de la construcción.
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US House of Representatives
Legislation Analysis

NRCA Urges Roofing Professionals to Back Workforce Visa Bill

Trade group mobilizes members to contact Congress in support of bipartisan H.R. 5494 workforce legislation
Tanja Kern headshot
Tanja Kern
October 8, 2025
One Comment

The NRCA is urging roofing contractors to advocate for H.R. 5494, a bipartisan bill creating a new visa program to ease chronic labor shortages in construction.


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Young Guns - Wendy Lucas
2025 Young Guns

Roofing Reinvented

Young Gun Wendy Lucas
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Tanja Kern
October 3, 2025
One Comment
How Wendy Lucas turned an unexpected career pivot into a mission to transform client experience and inspire the next generation of roofing professionals.
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commercial roof
Workplace Protection

Lawsuit Claims Roofer Forced Out After Sex Harassment

EEOC alleges Buffalo, N.Y., firm created intolerable conditions leading to worker resignation
Tanja Kern headshot
Tanja Kern
October 3, 2025
One Comment

The U.S. Equal Employment Opportunity Commission says a Buffalo, N.Y., roofing company violated federal law by ignoring harassment complaints, forcing a roofer to quit after months of abuse by his supervisor.


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cover of report
Consumer Trends

Women, Gen Z, and Affluent Drive Home Service Demand

New report with Synchrony and Visa highlights evolving homeowner expectations, digital payments, and opportunities for contractors
Tanja Kern headshot
Tanja Kern
October 1, 2025
No Comments

ServiceTitan’s 2025 report shows shifting homeowner preferences, with women, Gen Z, and affluent households driving demand for convenience and trust.



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