BNP Media Staff

METALCON 2025

AkzoNobel Unveils Energy-Curing Tech at METALCON 2025

AkzoNobel will showcase its coatings, debut the IONOMY ecosystem, and demonstrate digital tools that simplify color selection and boost production efficiency.

BNP Media Staff

October 21, 2025

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AkzoNobel Coil & Extrusion Coatings returns to METALCON 2025 to highlight its industry-leading coil and extrusion technologies—along with IONOMY, a new not-for-profit partnership helping manufacturers transition toward energy curing and sustainable production.

Skilled Trades

Roofing Alliance, Clemson Launch Minor in Roofing

New program pioneers academic roofing education

BNP Media Staff

October 7, 2025

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The Roofing Alliance and Clemson University debut the nation’s first minor in roofing—an academic milestone advancing roofing education, leadership, and sustainability.

Leadership Selling: The Dirty Water at the Mouth of the River

BNP Media Staff

July 7, 2011

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The price objection is the dirty water at the mouth of the river. If you want to clean up the mouth of the river, you have to go upstream to the location of the factory dumping pollutants. You have to deal with the fishing boats that putter little drops of oil and you have to stop people from tossing in small amounts of trash up and down the banks.

Leadership Selling: Get Past the Plan Room

BNP Media Staff

May 5, 2011

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A reader to Roofing Contractor wrote me and noted that my articles regularly focus on residential sales and appropriately requested that I offer some insights into commercial sales. Only a few days later, I was conducting a seminar at which one attendee expressed frustration about his wasted time in the plan room of general contractors, which resulted too frequently in lost bids. My advice: Get past the plan room.

Leadership Selling: Stop Estimating and Start Consulting

BNP Media Staff

February 4, 2011

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On the surface, roofing contractors all look the same to consumers. After all, nearly every website from contractors promises service, quality and satisfaction from a contractor that has been around for generations with satisfied clients and guarantees of good work.

Leadership Selling: Stop Bidding and Start Proposing

BNP Media Staff

January 5, 2011

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Just think: If price were the only factor in a builder’s purchasing decision, a roofing contractor could fire all its salespeople.

Leadership Selling: Elated Customers

BNP Media Staff

November 4, 2010

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If your business goal is to create satisfied customers, I recommend you rethink your strategy and strive for something better - customer elation.

Success Begins With the Right Beliefs

BNP Media Staff

September 17, 2010

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If you feel angry or depressed about the latest economic news, do not despair. You are not alone. But, be careful what you believe because your mindset might sabotage the results you seek.

A Few Choice Words

BNP Media Staff

August 17, 2010

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What is better than cold-calling? Making the phone ring. A salesperson who pushes a client to buy at the wrong time is at a disadvantage and vulnerable to combative negotiations. But when a prospect calls you, the game changes instantly. It is a sign he is ready to buy.

Leadership Selling: Managing the Customer Experience: Fulfillment

BNP Media Staff

April 1, 2010

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This is the last in a series of three installments designed to help you manage the customer experience. I offer you some ideas to make the client experience more enriching after the sale has been finalized, when the work actually takes place.