Westlake Royal Building Products has introduced a V-Groove profile and five new colors to its Celect Cellular Composite Siding line, available in the U.S. and Canada.

The V-Groove profile features a wide, flat face with a defined groove that creates pronounced shadow lines. It can be installed vertically or horizontally and comes in 12-foot lengths suited for vertical applications on taller facades.

Celect siding is manufactured from cellular PVC and designed to replicate the appearance of painted wood while offering low maintenance. Its interlocking, gravity-lock system helps secure panels and resist winds up to 210 mph, while reducing warping, buckling and shifting. The product resists moisture, insects and seasonal staining and does not require caulking or repainting.

The line now includes five additional colors: Coral Reef, Cottage Green, Peachy Keen, Sea Blue and Sunkissed Yellow.