"This year, we’re excited to feature several new on-trend, authentic colors while helping contractors select resilient, long-lasting roofing materials that bring peace of mind to pros and consumers, no matter their geography or climate," said Eric Miller, vice president of sales for Westlake Royal Building Products’ stone and roofing solutions brands. “

Highlights from Westlake Royal’s booth (2545) will include:

Comprehensive Roofing Portfolio
 Westlake Royal’s portfolio of industry-leading roofing brands spans a full spectrum of materials and profiles engineered for aesthetics, resilience and regional performance needs. From severe weather durability and fire resistance to energy efficiency and architectural versatility, attendees can explore roofing products and solutions designed to meet the demands of a variety of climates, code requirements or design visions.

The booth will highlight the latest colors, profiles and system enhancements across Newpoint Concrete Roof Tile, DaVinci^® Roofscapes, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing and Westlake Royal Roofing Components. Attendees can also view the Westlake Royal Cool Roof System exhibit, which shows how underlayment, ventilation and reflective surfaces work together to boost energy performance, extend roof life and enhance overall system protection. The system can be paired with slate, clay, steel or concrete tiles in a wide range of profiles—from slate and shake to S tile and more. 

New Product—DaVinci Roofscapes Shake in Timber Black and Blonde Cedar

DaVinci shake products are modeled from hand-split shakes for natural, non-repeating beauty. The new Timber Black color features deep grays and blacks for the authentic feel of rustic black cedar trees found deep in the eastern forests of North America. New Blonde Cedar is a warm, refined color that replicates the depth and light, airy coloring of sun-kissed cedar. 

DaVinci Project of the Year Recognition

DaVinci Roofscapes will highlight the winners of the 2025 DaVinci Masterpiece Contractor Project of the Year Awards. The five residential and two commercial projects showcase industry excellence, craftsmanship, visual impact and the ability to transform properties through innovative roofing solutions.  

Metal Roofing Clinics: Prefinished Metal Panels; Stone Coated Metal Panels

IRE attendees will have three opportunities to participate in a complementary knowledge session, covering specification and installation of stone-coated steel roofing panels, including regional considerations, accessories, and installation best practices. The 45-minute sessions will be held at Booth 1133 on Jan. 20 at 12:15 p.m., Jan. 21 at 1 p.m., and Jan. 22 at 1:45 p.m.

Tapco Tools Trim Brake Demonstrations

Brakes and saw tables from Tapco Tools offer the utmost precision to create a high-quality, finished look for custom exterior trim. During IRE, Westlake Royal will host hands-on brake demos at its booth, showcasing techniques for cutting and bending roofing flashing and trim. 

Attendees can visit Westlake Royal Building Products at booth 2545. 

To learn more about all of the Roofing Solutions brands, click here.