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A commercial roof

Restore or Replace?

Roof restoration represents an effective, minimally disruptive, and cost-optimized solution to elevate a commercial roof’s performance compared to a complete tear-off.
John Walker
April 10, 2026
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Here are what roofing contractors can consider when deciding between restoring or replacing the roof.
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Rafael Riera and Johana Ramos, owners of Level Up Roofing
Latinos in Roofing

From Venezuela to Texas: Level Up Roofing

How Rafael Riera and Johana Ramos built a thriving roofing company after starting from zero in a new country.
Tanja Kern headshot
Tanja Kern
April 8, 2026
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Rafael Riera and Johana Ramos left Venezuela seeking safety and opportunity. With no roofing experience, they launched Level Up Roofing in Texas—now growing fast and preparing for major commercial work in 2026.
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The Power of Roofing Day
Best of Success Podcast Show

The Power of Roofing Day 2026

The NRCA’s Duane Musser previews the issues and opportunities roofing contractors and other roofing pros will push on Capitol Hill April 14-15.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
April 6, 2026
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Get a glimpse of what issues roofing industry stakeholders will bring to members of Congress in Washington D.C.
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illustration of Lucas Oil Stadium
Roofs in the News

5 Things about the Lucas Oil Stadium Roof for the Final Four 2026

Engineering marvel meets March Madness as Lucas Oil Stadium’s retractable roof takes center stage during the Final Four.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 30, 2026
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As the NCAA Tournament narrows to its final four teams, attention turns skyward at Lucas Oil Stadium, where a first-of-its-kind retractable roof combines cutting-edge engineering, sustainability features and multimillion-dollar upgrades to enhance the fan experience—no matter the weather.
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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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