Roofing Top Stories
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The Contractor's Guide to Marketing Metrics That Pay Off

Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

Jill Bloom

Anna Anderson

John Wyatt

June 29, 2026

One Comment

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

Workforce Development

How a Pre-Apprenticeship Pipeline Delivers Roofing Recruits

An Illinois native discovered union roofing through HIRE360's Climate Works program and launched a career with Roofers & Waterproofers Local No. 2.

Tanja Kern

June 29, 2026

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A Facebook ad led Keith Perry from career uncertainty to union roofing, opening the door to training, steady work and long-term growth.

Hang Ten

Spray Foam Roofing Revitalizes Iconic Hobie Surf Shop

Seamless SPF system solves ponding issues and extends roof life for historic California building with improved drainage, durability and sustainability.

June 22, 2026

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A new spray foam roofing system restored Hobie Surf Shop’s low-slope roof, eliminating ponding water while improving durability, efficiency and long-term performance.

Contractors Who Win Trust Win More Business

Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.

Anna Anderson

Jill Bloom

June 19, 2026

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On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.

Today's Biggest Employment Challenges for Contractors

Legal Insights

Employment Risks and Severance

Legal guidance on hiring, firing, severance agreements and workforce risk for roofers.

June 19, 2026

Legal Insights Expert Trent Cotney explains what is entailed with terminating a problematic employee.

Roofing Contractor Retention Starts with the Right Equipment

Equipment design, operator comfort, and training can help roofing companies address labor challenges.

Greg Sneek

Jason Gaydos

June 18, 2026

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Equipment design, operator comfort, and training can help roofing companies address labor challenges.

How Commercial Roofing Systems Deliver Performance

On paper is one thing, but on the rooftop, the roofing system matters more than just the sum of all its parts.

Warren Barber

June 17, 2026

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Rooftops have specs, but that’s not how roofs experience the real world.

SkillsUSA 2026

NRCA Highlights Roofing Career Opportunities at SkillsUSA

NRCA and industry partners are introducing thousands of students, parents and educators to roofing careers, highlighting strong pay, opportunity and long-term demand.

June 16, 2026

At the SkillsUSA National Leadership & Skills Conference in Atlanta, McKay Daniels, NRCA's director of workforce development, explains how the roofing industry is attracting the next generation of skilled workers.

Leadership on the Jobsite Keeps Roofing Projects Moving

How Production Manager James Keithley Drives Operational Excellence at Conner Roofing

Cathy Conner

June 16, 2026

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Careful planning, clear communication and a commitment to operational discipline help ensure that roofing projects remain on schedule.

How to Sell Metal Roofing to Homeowners

Winning homeowner confidence by leading with value and long-term solutions.

June 15, 2026

One Comment

Experts say lead with value, build trust, and win the sale with metal roofing.

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

Roofing Top Stories
RSS

6 Marketing Metrics Every Roofing Contractor Needs

How a Pre-Apprenticeship Pipeline Delivers Roofing Recruits

Spray Foam Roofing Revitalizes Iconic Hobie Surf Shop

Build Trust That Wins More Roofs Now

Employment Risks and Severance

Roofing Contractor Retention Starts with the Right Equipment

How Commercial Roofing Systems Deliver Performance

NRCA Highlights Roofing Career Opportunities at SkillsUSA

Leadership on the Jobsite Keeps Roofing Projects Moving

How to Sell Metal Roofing to Homeowners

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

Roofing Top Stories RSS

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

Roofing Top Stories
RSS