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Home » Topics » Guest Column

Guest Column
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Understanding Homeowners' Online Buying Habits

Todd Bairstow
October 6, 2015
No Comments
People are spending more time online thinking about their roofing options.
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Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
Read More
Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards Heidi Ellsworth
March 6, 2015
2 Comments
Analyze your marketing strategies to understand them.
Read More
Guest Column

Ensure Performance by Connecting Your Roofing Tools to the Correct Power Source

Matt Barlow
November 3, 2014
No Comments
Make sure you are connecting your tools to the correct power source on the job.
Read More
Guest Column

Defending OSHA Willful Citations

Trent Cotney, Attorney at Law
Trent Cotney
Tray Batcher
June 4, 2014
No Comments
Employers should take proactive steps to ensure employee safety — and document their efforts.
Read More
Green Solutions

Show Clients How You Can Save Them Money and Set Yourself Apart

Melissa Mulligan
April 7, 2014
No Comments
Take advantage of the many resources available through your local utility companies and government agencies.
Read More
Guest Column

Leveraging Roofing Experience to Find Success in Solar

Kelcy Pegler Jr.
April 7, 2014
No Comments
One contractor shares his insights on entering the residential solar market. Photos courtesy of Roof Diagnostics Solar.
Read More

Simple Solutions to Complex Roofing Problems: Taking a Second Look

Roof systems depend on the effective interrelationship of all of their components.
Louisa Hart
January 1, 2014
No Comments
There’s no doubt that simple solutions to complex problems can be very appealing.
Read More
Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.
Ricardo Gonzalez
Ricardo González
August 7, 2013
One Comment
Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.
Read More

My Business Exit Mistakes: You Don’t Know What You Don’t Know

Kevin Kennedy, Founder and CEO of Beacon Exit Planning
Kevin Kennedy
February 11, 2013
No Comments
Business was really beginning to boom in the mid 1990s when we (three majority owners) paid the final check to our previous owner and took possession of our 200-employee company. It
Read More
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Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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