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Most business owners have trouble defining what their company does that is indisputably better or different than everyone else. And even if you think you do better work or give better service than your competitors, how do you convince potential customers?

Here are a few old-fashioned solutions that you may wish to consider to defend your position against these negative trends.

If you think change is easy, go home tonight and get in on your significant other’s side of the bed.

It’s when our crews tear off an old roof to find an outbreak of mold that we look around for someone to tell us what to do.

Perhaps in light of recent national and world events, it would be a good time for all of us to re-evaluate our own ethical standards.

Ego and denial can prevent business owners from making changes in time to avoid punishing losses.

You need to think like a business owner, not a roofer.

The spread of “sick building” litigation is on the rise and roofing contractors should be aware.

Successful metal roofing systems require proper attachment procedures, provisions for expansion and contraction, and expedient removal of water (snow and ice) from the roof surface.

Defy conventional wisdom and you just might break from the pack.