Everyone would agree that word of mouth is the best form of advertising. It's free, it's effective, and it's substantive. A referral leaves you with a good feeling because you know it's the result of a job well done for some satisfied customer.
We can still say with some pride that ours was the first publication in the roofing industry to develop a presence on the Internet back in the middle 1990s. Both of you who visited our site at that time will probably remember that it was a very basic site, but loaded with potential.
OK, OK, I know that Latinos should learn English. I know this and believe this as much as anyone, so let's just get this point out of the way. Perhaps someday I'll write an article in Spanish about the subject so you can hand it to your Hispanic employees, but for right now I want to invite you to open your mind to consider why and how you should learn Spanish
The recent increase in storm frequency - particularly in high-velocity winds - throughout the United States is prompting changes in the roofing industry. Attachment procedures for all roof systems, both steep slope and low slope, are being scrutinized, and code changes are imminent.
The longer you have been in the business, the less theft and other employee issues surprise you. It all boils down to the law of averages - the more people you hire and are in contact with, the more likely you are to run across someone who may steal from you.
Today ... again ... I was scratching my head over an accounting mess for which the owner had paid a bookkeeper many dollars over many years. How did it happen?
As you thumb through this month's issue of Roofing Contractor, you will notice the recurring theme of roofing products and systems. Not just in the advertisements, but in the columns and feature articles.
Dan Holohan is a longtime friend of mine and a renowned teacher and consultant to the home heating industry. His Web site, www.heatinghelp.com, is a treasure chest of advice and information for contractors and consumers alike.
When I was a new mother, I remember calling my mom in tears. "I've fed him, changed him, rocked him, sung to him," I sobbed, "and he just won't go to sleep. What do I do now?
Our fluctuating, mobile economy has forced many contractors today to travel further afield in search of work in regions of the country where building permits are on the rise.
RSS
