Ire (international roofing expo) - Articles

Editor's Choice 2026

Roofing Contractor’s Annual Editor’s Choice Awards

RC's Editor's Choice highlights the innovations contractors need to know

Art Aisner

Tanja Kern

May 6, 2026

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RC's Editor's Choice highlights the innovations contractors need to know

New Products

KAST Mount System Targets Faster Rooftop Installs

Cast aluminum or zinc mount resists corrosion and supports faster installation for solar, safety systems, and rooftop equipment.

Roofing Contractor Staff

April 23, 2026

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Rooftop mounting system simplifies equipment attachment, reducing installation time, maintenance needs, and corrosion risks compared to traditional methods.

Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.

Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.

Roofing Awards

SOPREMA Celebrates IRE 2026 Experts’ Choice Innovative Product Award

The Mini Macaden was recognized for excellence in the Tools, Equipment and Machinery category at the 2026 International Roofing Expo in Las Vegas.

Roofing Contractor Staff

March 19, 2026

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Which innovative roofing project became award winners at the 2026 IRE?

Ten Years Gone

Reflections on a most-memorable IRE and the past decade of reporting on roofing.

Art Aisner

March 13, 2026

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Reflections on a most-memorable IRE and the past decade of reporting on roofing.

Roofing Awards

Celebrating Elevate's MAX PVC as IRE People's Choice Winner

Roofing contractors experienced MAX PVC first-hand during exhibit and show-floor demos.

Roofing Contractor Staff

March 3, 2026

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PVC continues to be a fast-growing single-ply roofing category, driven in part by expansion in data centers, cold storage, and other mission-critical facilities.