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Home » marketing

Articles Tagged with ''marketing''

Don’t Be Anti-Social — It’s Easy to Join the Conversation

Kim Hajec
October 3, 2012
No Comments

 Like manythings in life, we could always be doing more.  


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Content Is King: Mile High at Best of Success

Chris King
September 28, 2012
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Just got back from Roofing Contractor’s Best of Success Conference — an event that usually takes my breath away, even when it’s not held at high altitude


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Content Is King: Get Ready for Best of Success VIII

Chris King
September 19, 2012
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I love the fall. The weather is beautiful. Football season begins, and the baseball playoff races are in full swing. It’s also time for Roofing Contractor’s Best of Success Conference, which is my favorite event of the year. 


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OneRoof Energy Names Vice President of Marketing

July 3, 2012
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OneRoof Energy names Nick Hofer as vice president of marketing. Reporting to President and CEO David Field, Hofer will oversee all marketing functions as part of the executive team leading OneRoof Energy.
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Embracing Technology and Change Leads to Increased Profitability and Growth

July 1, 2012
One Comment

 How does a contractor embrace a relatively new concept or technology and apply it to his or her business?  


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Zero To Hero: Magnet Advertising

Ken Kelly
March 8, 2012
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 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service. 


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Zero to Hero: Establish a Successful Marketing Plan

Ken Kelly
February 1, 2012
3 Comments

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.


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New Business Generating Tool

1-800-ROOF-ALL
January 11, 2012
No Comments

Ignition Toll-Free introduces 1-800-ROOF-ALL, a marketing phone number created for professional roofing companies.


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Reach the Next Generation

Best of Success Seminar: FEI Panel
Chris King
December 1, 2011
No Comments

 Where is the next generation of roofing business owners coming from? And what can they tell the old guard?  


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Keep That Video Short and Sweet

Best of Success Seminar: Rob Puleo
Chris King
December 1, 2011
No Comments

 

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 


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