Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.
Polyglass U.S.A., Inc. was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for excellence in marketing. Polyglass U.S.A., Inc. was the recipient of two 2011 SUPERSTAR Awards.
Imagine one of your employees bashes your company or their coworkers on Facebook. You might think that you could fire that employee. But you would probably be wrong. Or consider whether you should Google job applicants.
During a recent seminar in Toronto, I asked the group if anyone could tell me how they define “marketing.” I received an answer that was unlike any I’ve ever heard before. One of the participants said, “Marketing is making sure all of your employees know your company story and how they add value to the message.”
At one time or another most people, businesses and government entities need roofing services. Where do they turn for help? You might say the phone directory, but savvy roofers have discovered that it’s easier to capture those customers with a toll-free phone name that avoids the directory entirely.
I wrote this article to help roofing contractors
understand and use some basic marketing activities and some unique customer insights
to successfully grow their businesses.