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Home » marketing

Articles Tagged with ''marketing''

shingle selling

How Roofing Contractors Can Upsell Designer Shingles

Research Suggests Roofing Contractors Close More Sales by Presenting Shingle Options
Leslie Franklin
June 3, 2016
One Comment
Many roofing contractors aren't entirely comfortable showing premium shingle options to homeowners because they don't want to lose the sale by showing a higher-priced product.
Read More
content lead generation

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads
Karen Edwards
June 3, 2016
3 Comments
If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."
Read More
Gardner Gibson

Gardner-Gibson Announces the New Position and Hire of a Vice President of Digital

April 27, 2016
No Comments
This new role leverages technology to increase productivity and customer engagement.
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Nail Gun Depot

Nail Gun Depot Launches Mobile Optimized Website

April 15, 2016
No Comments
Tool and fastener distributor, Nail Gun Depot, goes mobile and enhances website with user-friendly features.
Read More
John DeRosa Jr.

Priorities That Drive Profitability

Focusing on These Three Factors Could Make the Difference between Thriving and Surviving
John DeRosa Jr.
February 16, 2016
No Comments
Rather than focusing on the rea-sons why small businesses fail, I think it makes better sense to focus on the priorities that are critical to the success of every remodeling contractor.
Read More
Yodle Survey

Four Ways to Build a Great Reputation as a Roofing Contractor

It Can Mean Everything to Your Business and Marketing Plan
Paul Bascobert
February 8, 2016
9 Comments
This roofer knows that most of these customers won’t go on to buy new roofs, they’re at a stage of life where they’re thinking about paring down housing costs.
Read More

Best of Success Seminar: Maximizing Your Roofing Business Through Social Media and Unconventional Thinking

Bill Combs and Greg Hayne
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
December 9, 2015
No Comments
Upon taking the stage, the first thing Bill Combes asked attendees at the 2015 Best of Success seminar to do was raise their hands.
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Generating Roofing Job Leads Through Content

Karen Edwards Heidi Ellsworth
October 6, 2015
6 Comments
You're creating great content every day simply by running a high-quality roofing-contractor business.
Read More

Making the Maintenance Move: How to Start, Market and Sell a Roofing Maintenance Business

Brian Impellizeri
May 29, 2015
No Comments
Adding maintenance to your company’s offerings may be the missing piece you need to successfully grow your business.
Read More
Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth Karen Edwards
May 29, 2015
3 Comments
The beginning of strong marketing is a strong engagement of employees in the sales process.
Read More
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RC’s Top 100: The Top 10 Roofing Contractors of 2026

Roofing Contractor magazine's sneak peek of its 2025 Top 100 Contractors in North America.

5 Early Facts About Roofing Contractor's 2026 Top 100 List

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