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Home » marketing

Articles Tagged with ''marketing''

Zero To Hero: Magnet Advertising

Ken Kelly
March 8, 2012
No Comments

 Traditional advertising attempted to interrupt, disengage and refocus attention from what the audience was doing to promote a product or service. 


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Zero to Hero: Establish a Successful Marketing Plan

Ken Kelly
February 1, 2012
3 Comments

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.


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New Business Generating Tool

1-800-ROOF-ALL
January 11, 2012
No Comments

Ignition Toll-Free introduces 1-800-ROOF-ALL, a marketing phone number created for professional roofing companies.


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Reach the Next Generation

Best of Success Seminar: FEI Panel
Chris King
December 1, 2011
No Comments

 Where is the next generation of roofing business owners coming from? And what can they tell the old guard?  


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Keep That Video Short and Sweet

Best of Success Seminar: Rob Puleo
Chris King
December 1, 2011
No Comments

 

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 


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Connect With Today’s Customers

Best of Success Seminar: Ken Kelly
Chris King
December 1, 2011
No Comments

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  


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Tap Into a Booming Demographic

Best of Success Seminar: Ricardo Gonzalez
Chris King
December 1, 2011
No Comments

 Ricardo González is the founder and CEO of Bilingual America.  


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Polyglass U.S.A., Inc. Wins Construction Marketing Star Award

December 1, 2011
One Comment

Polyglass U.S.A., Inc. was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for excellence in marketing. Polyglass U.S.A., Inc. was the recipient of two 2011 SUPERSTAR Awards.


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Legally Speaking: When Employees and Applicants Take to Facebook

Richard Alaniz
September 13, 2011
One Comment
Imagine one of your employees bashes your company or their coworkers on Facebook. You might think that you could fire that employee. But you would probably be wrong. Or consider whether you should Google job applicants.
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Marketing Is a Team Sport

John DeRosa Jr.
May 5, 2011
No Comments
During a recent seminar in Toronto, I asked the group if anyone could tell me how they define “marketing.” I received an answer that was unlike any I’ve ever heard before. One of the participants said, “Marketing is making sure all of your employees know your company story and how they add value to the message.”
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