Owens Corning has partnered with business technology solutions company Get The Referral to offer a customized referral app, including exclusive resources for Owens Corning Roofing Contractor Network members. 

In a news release, OC said the fully branded GTR app features content resources designed to help contractors “educate, enlighten, and engage” existing customers while helping source new business through referrals.

The GTR app automates generating reviews, tracking referral sources, and showcasing contractors’ projects. It includes design boards, warranty registration, roofing guides, a shingle selector tool, and more.

Contractors can use the app to generate referral rewards, including a streamlined referral payment function. The app also includes access to the Destination Motivation Travel Voucher Program. 

According to Owens Corning Training and Development Leader Jon Gardner, GTR is designed to support contractors’ sales teams in requesting referrals. 

“Data from Dale Carnegie shows that 91% of customers say they would be willing to send a referral, so this tool provides a natural way for the salesperson to make the ask,” Gardner said. “It also makes it easy for contractors and customers alike to share images of their beautiful home improvement projects.”

OC said its contractor feedback matches Gardner’s enthusiasm for the tool. One user, Kristi Crisp, COO of Kingdom Roofing Systems, described it as a game-changer.

“We use the app to keep our customers informed on the progress of their remodel while making it easy for them to share their experiences with others, “Crisp said. “For our staff, it has made referrals a breeze; GTR gives them a tool in their pocket to send leads to the home office and makes it easy to ensure we get all the information we need before we set the appointment.”

Jamey Vumback, CEO and founder of GTR emphasized the increasing value of referrals in anticipation of upcoming changes to consent and TCPA rules raising lead costs.

“As referrals are the lowest-cost leads with the highest conversion rates, we are thrilled about our new partnership with Owens Corning Roofing and announce that OCCN members are eligible for up to 20% off the regular price of GTR Pro-Lite, Pro, or Premium options,” Vumback said. 

Contractors can learn more and book a demo HERE.