Westlake Royal Building Products, a Westlake company, will showcase its ‘Be Boundless’ campaign, highlighting top industry trends and new product innovations at the AIA Conference on Architecture & Design 2024 in Washington, D.C., on June 5-8.

Westlake Royal Building Products’ booth, No. 2801, will highlight Westlake Royal’s portfolio of industry-leading brands, including Celect Cellular Composite Siding, Cedar Renditions aluminum siding, Foundry Specialty Siding, TruExterior Siding & Trim, Versetta Stone, Newpoint Concrete Roof Tile, DaVinci Roofscapes, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing, Dutch Quality Stone, Cultured Stone, Eldorado Stone, Atlantic Premium Shutters and more.

"At Westlake Royal, we continually strive to push the boundaries of what’s possible in the building products industry, providing our customers with cutting-edge solutions that enhance both the aesthetic and functional aspects of their projects," said Steve Booz, vice president, marketing, Westlake Royal Building Products. 

"We are thrilled to return to the AIA Conference on Architecture & Design this year to further demonstrate this commitment to innovation, performance and design through our Be Boundless campaign, diverse product offerings and insights into industry trends,” he added.

Be Boundless Campaign

Building on the success of its 2023 Boundless campaign, Westlake Royal will highlight ‘Be Boundless,’ a philosophy the company described in a June 4 news release as “…thinking and an approach to working built on three pillars — Innovation, Connection and Expression.” 

Industry Trends

New in the booth this year, Westlake Royal will exhibit three overarching industry trends that it predicts to dominate in 2024:

Design Versatility — Bringing the visions of homeowners, architects, designers and builders to life demands the creation of unique and harmonious indoor and outdoor spaces that reflect continuously evolving tastes. Siding, trim, stone, roofing and outdoor products deliver the highest level of design versatility.

High-Performance Products & Materials — As the weather has intensified, demand for high-performance building products has surged. Homeowners and building professionals face complex product selection decisions, navigating the areas of regional weather ability, performance and sustainability.

Innovative Industry Solutions — Building professionals face labor challenges and product delivery issues while trying to gain strong project margins and grow their businesses. To meet client needs, Westlake Royal Building Products is exploring every innovation, from new easy-to-install products to support services.

Westlake Royal will also detail how its products can help achieve these top trends.

Siding & Accessories

Celect Cellular Composite Siding mimics the natural beauty of wood while offering durability, withstanding the harshest weather conditions. With its patented interlocking system, Celect ensures easy installation while resisting moisture and eliminating seams. Celect Siding also offers design versatility, complementing various home styles with its selection of four profiles, including 7-inch Clapboard, 7-inch Shake, Board & Batten, and 11-inch Board & Batten. Its palette of 15 contemporary colors includes three new colors for 2024: Imperial Red, Deep Pewter, and Timberland, a rich, natural brown. Backed by a limited lifetime warranty and a 25-year color-protection warranty, all Celect products ensure long-lasting aesthetics.

Cedar Renditions is a sleek and modern aluminum accent siding that delivers the beauty of stained wood without the upkeep. It provides distinctive benefits, including being easy to install, non-flammable, moisture-proof, non-combustible and virtually maintenance-free. It has a PVDF top coat that repels dirt build-up and stains, minimizes fade and increases durability. In 2024, two new colors were added to the Cedar Renditions line, which consists of 6-inch siding, board & batten, 6-inch soffit and accessories. The new colors include Burntwood, a traditional color offering a unique stained woodgrain look, and Blonde Oak, a premium color featuring multi-tonal woodgrain designs.

Foundry Specialty Siding offers the look and colors of cedar without the maintenance. A wide variety of shingle and shake siding profiles are available, including Grayne Shingle Siding, featuring custom cedar looks and true-to-life weathered hues; Perfection Shingles with deep shadow lines; dramatic Split Shake and rugged Staggered Shake; and charming Round Shingles.

TruExterior Siding & Trim is a high-performance solution made from a blend of fly ash and polymers. It combines the look and workability of wood with versatility to withstand extreme weather, ground and masonry contact, and insects.

Versetta Stone delivers the look and feel of stone in a panelized format that is easy to install with screws or nails and requires no metal lath or scratch coat. The stone siding features a tongue-and-groove system for perfect spacing, has a built-in rainscreen, and can be installed almost anywhere without additional footings for support. It is also wind resistant up to 110 MPH and carries a Class A fire rating.

Atlantic Premium Shutters come in a range of styles that are architecturally and historically accurate, from classically traditional, uncommonly elegant and boldly adventurous, with options such as panel, board & batten, faux louver, open louver, louver & panel combination and Bahama. Handcrafted to the buyer's specification, Atlantic Premium Shutters are customizable and can be installed fixed or fully functional, making them versatile for any use. Made with exterior-grade composite wood, Atlantic shutters will not rot, crack or split, delivering years of beauty with very low maintenance.

PVC Trim & Mouldings

Royal Column Wraps offer a cost-effective way to enhance a home's curb appeal. With lock miter joints, they slip over existing columns, updating a porch or exterior for a cleaner, modern look. Made of durable cellular PVC, these wraps resist moisture and prevent issues found in traditional wood columns. Their bright white color and smooth texture can be painted to match any exterior color, making them versatile.

Royal Trim & Mouldings are made of 100% cellular PVC and require minimal maintenance. Their closed-cell technology keeps face and edge surfaces clean while repelling moisture and insects; they also resisting mold and mildew. Available in an extensive array of profiles, Royal Trim & Mouldings can complement any home and siding style.

Kleer Trim and Sheet products provide durable, low-maintenance alternatives to wood trim and wood exterior products without compromising beauty. Kleer products make it easy to distinguish a home’s exterior with attention-getting fascias, soffits and corners or custom architectural details. Made from high-quality PVC resin, Kleer products do not require paint for protection or to maintain their brilliant white color, though they can be painted for color coordination. They also stand up to extreme weather, resist dirt with TruEDGE technology, and prevent yellowing with UV inhibitors.


Newpoint Concrete Roof Tile is a concrete tile line known for its strength, durability and beauty. The tile is offered in numerous profiles and hues, offers a multi-dimensional look, and harmonizes with many home architectural styles. Manufactured with locally sourced geologic materials, Newpoint protects the home from the elements.

DaVinci Roofscapes is a line of premium composite slate and shake roof tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the authentic-looking composite tiles are backed by a lifetime limited material warranty. DaVinci Roofscapes’ roofing tiles are tested for straight-line winds up to 110 mph and rated up to 180 mph Hurricane Velocity Winds. They are code-approved for use in Miami-Dade County, Texas Dept. of Insurance, and WUI 4175.

US Tile Clay Roofing Products is a legacy line of clay tile manufactured to standards in sustainability and craftsmanship. Offered in standard and lightweight options, the clay tile is manufactured using raw materials sourced locally and up to 59% recycled content, reducing transportation and environmental impacts.

Unified Steel Stone Coated Roofing is an ultra-lightweight roofing product weighing 1.5 pounds per square foot and benefiting from steel's structural strength. Ideal for retrofit and new construction applications, the line features five distinct profiles emulating the look of shingle, clay tile, cedar shake and slate and is known for durability and weather resistance.

Westlake Royal Roofing Components is a full range of integrated roof components designed to deliver a higher standard in roof installation and performance. Included are underlayment, battens and batten extenders, flashing options, hip and ridge products, eaves, rake and gable ends, valley products, tools and fasteners, tile mortar and more.

Roofing Underlayment CEU Course, The Importance of Roof Underlayment for Energy Efficiency and Fire Resistance, explores the roof underlayment as an integral part of the total roof system and explores the performance, benefits, fire resistance and weather resilience of various underlayment types. Course participants obtain 1.0 CEU credit upon completion. The CEU course is accessible at Hanley Wood University and through the AIA.


Westlake Royal will showcase Dutch Quality Stone, Eldorado Stone and Cultured Stone, made to enhance interior and exterior vertical spaces by featuring organic textures, dynamic color palettes and aesthetic cues that nod to architectural traditions while expanding the boundaries of design.

Dutch Quality Stone includes two new colorways. The first, Coal Crest, is a palette with a blend of charcoal and ash that serves as the perfect complement to the brand’s Dry Stack and Weather Ledge profiles. The second color palette, Oak Blend, was designed for the Limestone, Stack Ledge and Weather Ledge profiles to deliver a fresh take on earthy browns with the subtle interplay of cream and silver undertones.

Eldorado Stone presents Rivenwood, a panelized design with wood grain characteristics that shows textural diversity for an aged yet contemporary look.

Cultured Stone displays its newest profile Tenley Brick, which offers unique bond and patterning options with its linear shape, organic tonality and four trend-forward colorways.

For more information, visit Westlake Royal Building Products at booth No. 2801 at the AIA Conference on Architecture 2024 or click HERE.