Infinity Home Services, the sizeable residential roofing and exterior home services provider based in New Berlin, Wis., recently announced partnerships with two additional roofing replacement and exterior home service firms, further extending the company’s national reach.
Founded in 1997, then-Infinity Exteriors also offers non-discretionary roofing replacement and exterior home services. In February 2022, Oak Brook, Ill.-based private equity firm North Branch Capital acquired Infinity, married it to two additional roofing contractor concerns in Wisconsin and Michigan, and christened the new operation Infinity Home Services.
After the reskin, Infinity’s business model shifted to rapid-growth mode, and the company went on a buying spree courtesy of newly found deep pockets. Infinity absorbed eight additional roofing concerns in less than a year before being sold to new owners.
“Prior to being approached by North Branch, I saw a tremendous opportunity to consolidate the highly fragmented residential roofing market but lacked the know-how to execute an M&A strategy,” Infinity’s CEO, Josh Sparks, said after the North Branch deal closed.
“The partnership with North Branch is a perfect fit and presents a huge opportunity to further develop and professionalize the roofing industry nationally,” Sparks added at the time. “This will benefit not only each company that joins the strategy but all constituents, including customers, employees and suppliers.”
With the addition of Skywalker Roofing, based in Greensboro, N.C., and Henderson Roofing, located in Westerly, R.I., Infinity has increased its stable to 10 brands, giving it a presence in the Northeast, Mid-Atlantic, Midwest and Pacific Northwest.
In a news release announcing its latest partnerships, Infinity said its new sister businesses would benefit from the company’s extensive tools and resources, allowing each to expand its local market shares. Skywalker and Henderson will retain their respective brands, headquarters and management teams.
“We are excited to partner with Skywalker and Henderson,” Sparks said. “[We] are honored that their leadership teams and founders – Luke Wilson at Skywalker Roofing and John Henderson at Henderson Roofing — have chosen Infinity to help them achieve their next chapter of growth.”
“The teams at Skywalker and Henderson are well-positioned to accelerate their growth while maintaining their respective reputations as the preferred service provider and employer to their communities,” he added.
New Parents, More Money, Further Growth
At the end of December 2022, North Branch Capital sold its interest in Infinity to LightBay Capital and Freeman Spogli & Co., two Los Angeles-based private equity firms. LightBay Capital is a growth-focused, mid-market private equity firm; Freeman Spogli & Co. invests in U.S.-based consumer and distribution companies, boasting an aggregate transaction value of $28 billion under management.
“By partnering with exceptional local leaders like Luke and John, IHS leverages the collective expertise and resources of a growing group of employee-centric, high-integrity entrepreneurs,” David Burcham, a partner at LightBay Capital and Brad Brutocao, partner at Freeman Spogli & Co., said in a joint statement. “We are ecstatic to support Skywalker and Henderson with the resources they need to rapidly expand within their markets while continuing to provide the highest-quality service to their customers."