Contractors who turn to Westlake Royal Building Products have a new loyalty program that will give them or bang for their buck.

The building products manufacturer has introduced Westlake Royal PROS Perks, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa Reward Cards as a thank-you for purchasing products within the Westlake Royal Building Products brands.

According to Westlake, customers log in, add purchased products, and submit photos of their invoices to the PROS Perks website. Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards.

“Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, vice president of marketing and product management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”

PROS Perks will include products within 13 Westlake Royal Building Products’ brands: Royal® Siding, Exterior Portfolio® Siding, Portsmouth™ Shake & Shingles, Foundry Specialty Siding®, Cedar Renditions™ Aluminum Siding, Celect® Cellular Composite Siding, TruExterior® Siding & Trim, Versetta Stone®, Royal® Trim & Mouldings, Kleer®, Mid-America® Components, Royal® Shutters, Mounts & Vents, and Zuri® Premium Decking.

Additional points incentives will be added throughout the year.

To learn more about Westlake Royal PROS Perks, visit You can also visit the PROS website at