ATLANTA — Atlas Roofing Corporation has announced two leadership advancements that will better serve customers and employees across two of the company’s key divisions: Atlas Molded Products and Roof & Wall Insulation. 

Steve Heaton, formerly vice president of sales and marketing for the Atlas Roof & Wall Insulation Division, has been promoted to vice president and general manager of the Atlas Molded Products Division. Under Heaton's leadership, the organization has increased profitability through improved operational efficiencies, strong customer relations and key growth initiatives. In his new role, Heaton will oversee the Molded Products Division, leveraging his prior experience with this division. He continues to have many valuable relationships in the molded products industry and will focus on new sales, marketing and manufacturing opportunities. His strategic guidance and innovative thinking will move the division forward to provide the best service and outcomes for customers. 

Bob Ferree, formerly vice president of operations for the Atlas Roof & Wall Insulation Division, has been promoted to vice president and general manager for the Roof & Wall Division. Ferree held a similar role with his previous employer, prior to returning to Atlas in 2017. His vast industry knowledge combined with operational and product expertise will serve the division well as he continues to lead the team in growth and success. Ferree has been working for Atlas for nine years and has built strong relationships with partners, customers and employees, preparing him extremely well for this new role.

“I am pleased to recognize these well-deserved appointments of Steve and Bob”, said Ken Farrish, president of Atlas. “Each has a unique skill set and extensive leadership expertise in the building products and manufacturing industry, which will continue to guide our growth. These promotions position Atlas to seize opportunities and handle any challenges we face in the coming years of accelerated advancement.”

Both Ferree and Heaton will assume their new roles immediately.