search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
IRE Educational SessionsIRE Show Daily

IRE 2022 Session Preview: How to Adjust to Material Pricing Volatility

lumber-supply-shortage
February 1, 2022

After a year of adjustments brought on by the COVID-19 pandemic, roofing contractors again spent the bulk of 2021 pivoting. But it wasn’t health and safety concerns that had them spinning. Instead, it was hang-ups with the supply chain, a lack of certain materials and volatile prices and roofing on the product they could find.

During the fall, roofing leaders from all sectors of the industry – contractors, manufacturers and suppliers – addressed the problems on a nationwide town hall call facilitated by the National Roofing Contractors Association (NRCA), and gave a grim prognosis in terms of finding relief early this year. While the supply-chain shortages continue to be a topic of conversation industrywide, representatives from the different portions of the industry haven’t come together since then to discuss ways of moving forward.

IRE2022 Seminar Session

Title: Adapting to Material Price Increases & Shortages
Speakers: Trent Cotney, CEO, Cotney Attorneys & Consultants; John Kenney, COO, Cotney Attorneys & Consultants; Craig Brightup, CEO, The Brightup Group; Leo Ibarra, Vice President, Blue’s Roofing; Jason Stanley, CEO, IB Roof Systems
Date: Thursday, Feb. 3, 7:45 a.m. to 9:15 a.m.
Room: 208

That will change on Feb. 3 at the International Roofing Expo. Trent Cotney and John Kenney of Cotney Attorneys & Consultants will lead a discussion featuring contractor Leo Ibarra, IB Roof Systems CEO Jason Stanley and Craig Brightup, CEO of The Brightup Group.

“This will be really the first time since that (NRCA) call that we’ll have voices from different areas of the industry together to talk about this critically important issue. I’m really looking forward to it,” said Cotney, CEO and founder of Cotney Attorneys & Consultants.

Attendees will hear first-hand from the legal, consulting, manufacturer, and commercial contractor points of view on how they’re finding pathways to success.

Adjusting to pricing changes for materials became a way of life, particularly for commercial roofers over the past 18 months. So did getting creative in the search of alternatives to keep jobs moving.

“Just like with pricing, we worked closely with manufacturers to ensure whatever products we were using within their system was fully warrantable,” said Ibarra, vice president of Blue’s Roofing in California and former past president of the Western States Roofing Contractors Association. 

“Some were more lenient than others, but we managed and continue to manage through it successfully.”

What You Will Get

• Learn the latest negotiation tactics involving material volatility

• Understand the current issues with material availability

• Get a realistic forecast of the months ahead

• Identify key contract provisions on the materials issue

• Develop successful strategies for negotiating material-related delays and price increases.

KEYWORDS: Adams & Reese educational sessions IRE (International Roofing Expo) NRCA (National Roofing Contractors Association) supply chain supply shortage WSRCA (Western States Roofing Contractors Association)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Columns
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

Popular Stories

A home with a roof

2026 State of the Roofing Industry Report

U.S. Map

The Top 100 Roofing Contractors by Region

Charlotte, N.C., skyline

Roofing Scam Sting Results in Arrest, More Charges Pending

2026 State of the Roofing Industry Report

Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
View All Submit An Event

Related Articles

  • SPFA-Excellence-2020

    IRE 2022 Session Preview: How to Leverage your Distributor as a Partner for Success in Today’s Environment

    See More
  • MRA Best Residential 2021.jpg

    IRE 2022 Session Preview: State of the Industry 2022: Data, Insights and Much, Much More

    See More
  • contracts-contractor

    IRE 2022 Session Preview: Escaping Killer Contract Clauses!

    See More

Related Products

See More Products
  • business.png

    How to Succeed With Your Own Construction Business

  • performance

    Performance-Based Building Design: From Below Grade to Floors, Walls, Roofs, and Windows to Finishes, 2nd Edition

  • 51ZWZgSymnL._SX331_BO1,204,203,200_.jpg

    Accidents Waiting to Happen: Best Practices in Workers' Comp Administration and Protecting Corporate Profitability

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing