The roofing industry in North America is facing unprecedented challenges. Shortages in supplies and volatile pricing due to inflation and difficulty sourcing raw materials made for a difficult 2021. Those factors, and a slowed economic recovery due to lingering concerns over COVID-19 safety, leave a sense of uncertainty for many roofing contractors about the year ahead. 

No one has a crystal ball, but data can leave some telltale signs of the trends to expect and opportunities to watch out for today, tomorrow and the next few years ahead. For more than a decade, Roofing Contractor and its research partners surveyed roofers and industry stakeholders around the country for insights into the products and innovations driving the market. Those efforts also took a deeper dive into the problems, concerns, and issues holding the industry back.

John Kenney, CEO of Cotney Consulting Group, will join RC Publisher Jill Bloom and Editor Art Aisner to help break down the meaningful data and provide a glimpse into what contractors are thinking about – and what they should be pondering in 2022. See what the roofing experts told us over time, and get a firsthand look at the most recent survey results to better gauge the marketplace as we settle into the New Year with this exclusive look at RC’s 2022 State of the Industry Report.

Why You Should Go

While RC shares the data and analysis from industry leaders and select experts as part of its annual State of the Industry Report, the 2022 International Roofing Expo (IRE) will be a first for the publication. It will mark the first time in its 40-year history that RC is sharing the results on the IRE stage as part of a seminar session. Staying true to the mission of the educational sessions, and the spirit of RC’s Best of Success conference, the presenters hope to leave attendees with some useful nuggets of information and solid ideas to help roofers improve their business.

“This data is something I look forward to seeing every year and it does provide us a lot of information that helps us start to develop solutions,” Kenney said. “I’m very excited to be able to share it with the industry at an event like the IRE.”

Anyone that appreciates poring over data and/or has become obsessed with metrics that mean something to your business won’t want to miss this session.

What You Will Get

• A better understanding of industry expectations for residential and commercial sales in 2022 and beyond
• Market insight related to current and future installation trends
• A feel for new technologies that work and how to incorporate them into operations
• How contractors can successfully overcome current and future industry challenges
• Ideas to improve productivity and operational efficiency to grow profits.