TAMPA, Fla. — Gulfeagle Supply recently unveiled its new logo, which represents a renewed focus on the company’s branding. Several initiatives are in progress, with the logo being the first to launch.

"The time has come to refresh our original logo, which dates back to 1973 when Jim Resch founded the company," said Gulfeagle President Brad Resch. "We wanted to update the logo, but it was important to keep the key elements that represent our heritage. The logo was originally inspired by our family’s move from up North to Tampa, Fla. The company name and logo were inspired by starting out on Florida’s Gulf Coast, complete with ship and spinnaker."

Additional marketing initiatives include a new website, which is scheduled to debut later this year.