GRAND RAPIDS, Mich. — Hart and Cooley, Inc. has introduced its new corporate logo, created by in-house Graphic Designer John Scianna.

Hart & Cooley

“Over the years, Hart & Cooley has added several brands to its portfolio, and my task was to separate that corporate entity from the brand of products that Hart & Cooley offers,” Scianna said. “To do this, I designed a mark based on the acronym. This icon revolves around stark letters that are complimented with an elegant flourish to represent the future-focused personality of HCI.”

The Hart & Cooley corporate website was also redesigned, creating continuity with the new logo designs and allowing for easier access to company and brand information.

Hart & Cooley President Michael Winn further explained the recent changes. “As Hart & Cooley looks to the future, we look back on more than a century of strength and heritage to be our guide,” he said. “It is that strength and heritage you will see reflected in our new logos, websites and literature.”

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