HERNDON, Va. — Beacon announced today at the International Roofing Expo (IRE) that it has refreshed its TRI-BUILT™ private label brand. TRI-BUILT provides a wide range of dependable, high-quality products to help contractors deliver first-class work on a real-world budget. 

“As the category leader, we are dedicated to supplying a wide breadth of quality products that contractors can count on,” said Jamie Samide, Beacon’s vice president, marketing. “Our TRI-BUILT brand was created by the experts at Beacon who know what it takes to deliver on the job site. With TRI-BUILT, contractors can expect a wide range of dependable, well made, professional-grade products that get the job done right for a reasonable price.”

The update includes a new, streamlined logo and visual appeal to contribute to the brand’s overall identity, making it easier for contractors to identify TRI-BUILT products, especially on the shelves in Beacon branches. A new tagline, “Built to Work,” was created to reinforce TRI-BUILT’s brand attributes. Also included in the refresh is a new mascot, a dog standing at attention, which was designed to be recognizable with TRI-BUILT and represent trust and partnership.

“The brand evolution will generate contractor confidence in the extensive product line and become more recognizable with our customers,” said Samide. 

Attendees at the IRE in New Orleans, Feb. 1-3, can visit the TRI-BUILT booth (#231) to learn more about the branding update and help us name our new mascot. During IRE, Beacon will match any donations made to Take Paws Rescue via QR codes posted at the TRI-BUILT booth. More information is available here.

TRI-BUILT has been helping contractors deliver professional results since the 1990s. To learn more about TRI-BUILT, visit www.becn.com/brand-landing/tri-built.