BELOIT, Wis, — Matt Fogel has joined Mule-Hide Products Co. as territory manager for the newly created Southern Virginia territory.

In his new role, Fogel will be the company’s lead contact with area contractors. He will help ensure projects are completed efficiently and according to specification, work with contractors and distributor partners to develop the best solutions to meet property owners’ roofing needs, and provide ongoing product, technical and sales training for contractors and distributor partners.

A 10-year veteran of the roofing industry, Fogel most recently opened and managed the Roofing Supply Group (RSG) branch in Richmond, Va. Prior to that, he was a territory manager for GAF, with responsibility for such markets as Richmond, Pittsburgh and Cleveland.

“With his experience working for both a roofing manufacturer and a roofing supplier, Matt has deep knowledge of the roofing industry and understands the importance of providing outstanding customer service and the best customer experience,” said Rob Keating, regional director – Northeast region for Mule-Hide Products. “He knows what contractors need and enjoys being a partner in their success.”

Fogel has a Bachelor of Business Administration in marketing from Western Connecticut State University in Danbury, Conn.

Fogel will continue to be based in the Richmond area.