TOLEDO, Ohio — Owens Corning announced that it earned the 2020 Women’s Choice Award® (WCA), which recognizes the brand behind America’s Most Recommended™ Roofing Products. This designation is based on a national survey reflecting responses from thousands of women in the United States who were asked to select brands they would highly recommend to friends and family.
It’s the third straight year Owens Corning has earned this distinction.
“Women are critical influencers when it comes to the materials used in and on America’s homes. We are honored to have been selected as the 2020 Women’s Choice Award recipient for shingles,” said Sue Burkett, marketing manager at Owens Corning.
The award announcement coincides with an April 2020 research overview published by WCA, addressing women’s perspectives on the global pandemic and its influence on their lives.
“With recent world events prompting people to spend more time inside their homes, we’ve curated digital tools, style boards and design resources to help inspire homeowners while they are sheltering at home,” Burkett added.
While the WCA reflects trust in the brand, women have shared with Owens Corning that they consider the functional features of a home’s roofing system that help seal and defend a home from the elements, as well as the aesthetic aspects of the roof. Owens Corning’s online design resources and Shingle Color of the Year initiative help homeowners design exteriors — from a home’s roof to siding to porch accessories — that reflect their personality.
“Earning the Women’s Choice Award is a powerful indicator of Owens Corning shingles’ superior quality and performance,” Della Passi, founder and CEO of the Women’s Choice Award, said in a release announcing the winning brands. “Our mission is simple. We identify the brands, products and services that are highly recommended, allowing women to identify the best brands. These brands that earn the award have a high propensity to deliver on their promise. And with so much clutter in the marketplace, the Women’s Choice Award serves as a trusted endorsement that simplifies consumer choices."