Owens Corning announced that it earned the 2018 Women’s Choice Award, which recognizes the brand behind America’s Most Recommended Roofing Products.
This designation is based on a national survey reflecting responses from thousands of women in the U.S. who were asked to select brands they would highly recommend to friends and family. The announcement was made June 7 to coincide with National Roofing Week.
“We are honored that women have expressed their confidence in Owens Corning Roofing with the Women’s Choice Award. Women have long driven design and style decisions inside and outside the home, including the roof,” says Sue Burkett, marketing manager, Owens Corning Roofing. “Women consider the functional features of a home’s roofing system that help seal and defend a home from the elements, as well as the aesthetic aspects of the roof.”
Delia Passi, Chief Executive Officer and Founder of the Women’s Choice Award stated, “By carrying the Women’s Choice Award seal, brands like Owens Corning signify their commitment to empower women to make smart buying choices, which is important because women’s spending power continues to grow. They currently control the majority of the purchasing decisions for consumer goods in the United States.”
This award can serve as a competitive differentiator in the marketplace.
“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. We are pleased to salute Owens Corning Roofing for its focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi continued.
Additional information about Owens Corning Roofing products, including tools created to design and inspire homeowners’ roofing decisions, is available at www.owenscorning.com/roofing.