Owens Corning Names ‘Pacific Wave’ 2020 Shingle Color of the Year
TOLEDO, Ohio — Insulation, roofing, and fiberglass company Owens Corning announces “Pacific Wave” as the 2020 Shingle Color of the Year.
Described as “calm and peaceful yet strong and impressive,” Pacific Wave is part of the Owens Corning® TruDefinition® Duration® Designer Colors Collection. The proprietary shingle collection integrates unique combinations of saturated colors for a rich, high-contrast dimensional effect, bringing depth and style to the home’s roof.
Pacific Wave’s colors were inspired by the deep, powerful and constantly shifting hues of the ocean. Pale blue mixed with dark and light gray granules add dimension that can achieve a relaxed, coastal vibe or a strong, stately look.
“Pacific Wave is a color that people unexpectedly fall in love with,” said Sue Burkett, Owens Corning Roofing strategic marketing manager. “Blue is a calming and serene color; yet it’s also strong and powerful. Many people who love blue hesitate to use it as a roof color choice, but they soon discover how exciting and versatile Pacific Wave is with a wide range of architecture and style. It’s a surprise and delight when they see all of the possibilities Pacific Wave brings to a home’s exterior.”
Owens Corning Roofing is adding three new style boards featuring Pacific Wave as the central design element. Meant to inspire homeowners’ exterior color decisions, the new boards, along with 30 other style boards, can be found at www.shinglecoloroftheyear.com.
“Pacific Wave was chosen based on its versatility and how it complements present and emerging housing and interior trends,” Burkett added. “Whether topping off a cozy ranch in the Pacific Northwest, a modern farmhouse in the Midwest or the stately elegance of a brick colonial home in the South, Pacific Wave brings curb appeal and style to America’s home exteriors.”
The Shingle Color of the Year initiative recognizes and engages women influencers in roofing decisions. Owens Corning earned the Women’s Choice Award® as America’s most recommended roofing products for the second consecutive year.