TOLEDO, Ohio — Owens Corning named ‘Sand Dune’ the 2018 Shingle Color of the Year during a town hall event at its corporate headquarters Wednesday. On hand were “Good Bones” stars Karen E Laine and Mina Starsiak from HGTV, several Owens Corning executives and hundreds of employees.
The mother-and-daughter team of home renovation experts from Indianapolis – known for their use of color as a design element – assisted with the winning unveil and shared their perspectives on the power of color when designing home exteriors.
“It’s no secret that we love using color in and on our homes,” Starsiak said. “We’ve used Owens Corning® shingles in the color Sand Dune on our home office and think the fun and bright color is complementary to multiple palettes. You can put it with almost anything. I can’t think of a color you couldn’t put it with.”
Owens Corning launched the annual roofing color initiative last year to highlight the roof as a design element that expresses a homeowner’s personal style and contributes to curb appeal.
Last year’s winner was Sedona Canyon. The cable television stars also worked with Owens Corning on the color initiative last year and were show-floor draws on the first day of the International Roofing Expo in Las Vegas.
Laine said they work with multiple contractors and roofers on the 13 home renovations they completed both last year and this year for the show, currently in its third season. Her primary message to roofing contractors is that the color conversation, though sometimes uncomfortable, could help build trust with customers and present long-term business opportunities.
“Homeowners are interested in color and we know the roof is a huge area of the home, so we should be considering color on the roof,” Laine explained. “Most homeowners are trying to achieve a cohesive design statement.”
Company officials said ‘Sand Dune’ was chosen for its versatile medley of hues embedded in the color, and for how it complements a broad range of exteriors to create a sense of relaxed, natural grandeur. It also incorporates the advanced technology and performance of patented SureNail® Technology.
“Combining elements of bisque beige and light sky blue with hues of driftwood, charcoal and shale creates a canvas of elegance that enhances today’s exterior colors and styles,” said Sue Burkett, Owens Corning Roofing Strategic Marketing Manager.
Along with the announcement, Owens Corning updated its website to offer free, digital design and visualization tools to help homeowners color coordinate their roof and other exterior features. Resources include a “Design and Inspire” section featuring several style boards, including three new boards created in collaboration with “Good Bones” stars. The newly enhanced Design EyeQ® Roof Visualization Experience is a free tool that allows homeowners to upload a photo of their home and experiment with different color pairings. The mobile-friendly site also includes a series of pre-rendered home images with multiple shingle colors and styles.
“Homeowners – especially women – have told us they are looking for alternatives to traditional roof colors,” said Burkett. “The online style boards and interactive tools available on our website make it easy for homeowners to express their personal style.”