PHILADELPHIA — Benjamin Obdyke Inc. recently promoted Bill Griffith to national ridge vent sales manager. In his new role, Griffith will be responsible for increasing sales and market exposure of the Ridge Vent product portfolio to architects, builders, distribution accounts and dealers nationwide.

“Bill has been serving Benjamin Obdyke customers for years. He has a wealth of first-hand experience across the company’s product portfolio and has been instrumental to expanding into the Mid-Atlantic Territory, providing more of our customers the best possible level of service,” said Joe Holcombe, director of sales for Benjamin Obdyke. “He is consistently focused on pursuing quality work and innovation, and both our current and new customers will benefit greatly from his experience and service-oriented attitude.”

Griffith began his time at Benjamin Obdyke 21 years ago, serving as a sales executive in the Mid-Atlantic territory where he worked with all levels of customers, from contractors and end users to internal sales groups and private label groups. Through his extensive experience in the field, Griffith has successfully implemented best practices resulting in significant growth in company sales and product exposure.

In his most recent role within the company, senior territory manager in the Mid-Atlantic region, Griffith managed various relationships, focusing on sales reps, contractors and distribution networks. Griffith played an integral role in expanding internal sales representative knowledge across the Benjamin Obdyke product suite. In his new role, Griffith will be responsible for planning sales strategies surrounding the Ridge Vent product line, analyzing competitor strategy and market trends, and collaborating with marketing and business development to create a strategic sales alliance.

As a Pennsylvania native, Griffith began working in the building materials space from an early interest, gaining experience in all facets of the building product distribution process. He will be based in Sinking Spring, Pa.