ATLANTA — Atlas Roofing Corporation announced Jeff Key has joined the company as the new director of marketing. In this position, Key will guide the marketing strategy across both the shingles and underlayment and roof and wall insulation divisions, as well as the company’s overall corporate marketing strategy across all divisions — shingles and underlayment, roof and wall Insulation, molded products and web technologies.

Key will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency across all customer touchpoints, and develop new marketing opportunities and strategic partnerships to further the company’s continued growth.

“We are very excited to welcome Jeff to the Atlas family,” said Steve Heaton, vice president of Atlas' roof and wall insulation division. “We’ve made great progress with both our internal and external marketing efforts and believe Jeff will be a strategic addition and resource to guide our team.”

Key joins Atlas with more than 20 years of experience and expertise in marketing communications strategy, specifically within the building products industry. Prior to joining Atlas, Key spent the majority of his career rising from mid- to senior-level marketing positions at Georgia-Pacific Wood Products and Georgia-Pacific Building Products & Distribution. He was instrumental in introducing several new products and initiatives across traditional and digital marketing platforms. Key obtained his B.A. in public relations from the University of South Carolina and resides in metro Atlanta.

“Atlas is already a growing company and has the potential to continue expanding in this industry,” Key said. “I’m excited to be part of the continued growth at Atlas and to bring new ideas to the table so we can take better advantage of the strength of our brand.”

This new appointment is part of Atlas’ continued investment in its corporate sales and marketing team in Atlanta and the company’s commitment to innovation. In addition to its robust product portfolio, Atlas has several key product launches and initiatives planned for 2020.