Icynene-Lapolla Launches Icynene Pinnacle Customer Loyalty Program
HOUSTON, Texas – Icynene-Lapolla has introduced an enhanced version of its legacy Gold Circle Program known as the Icynene Pinnacle Program.
The program includes three membership tiers — bronze, silver and gold — and will provide roofing contractors with benefits, support and discounts.
“Our loyal contractors are valued beyond compare,” said Doug Kramer, president and CEO of Icynene-Lapolla. “We brought back the popular customer loyalty program and made it better than ever to ensure they know just how appreciated they are.”
Benefits from the program include the following: parts and equipment discounts; free spray foam rig preventative maintenance visits; partner discounts for takeoff service, SPF insurance and marketing; tradeshow support with free loaner booth; award recognitions; a limited specification referral program; dealer locator search; and invitations to the Icynene Gold Circle Meeting.
“The suite of benefits is tailored specifically to meet the spray foam contractors’ needs,” Kramer said. “Over the last year we conducted voice of the customer meetings with our Icynene customers to learn what offerings belonged in the package. We’re happy with the benefits and confident they will add to the contractor’s bottom line.”
To learn about Icynene-Lapolla’s complete building envelope solutions, visit www.icynene-lapolla.com.