search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing NewsSteep Slope Roofing

Roof Helps House Take On Hurricane — and Win

Hurricane Michael Survivor 1
Hurricane Michael Survivor 2
Hurricane Michael Survivor 3
Hurricane Michael Survivor 1
Hurricane Michael Survivor 2
Hurricane Michael Survivor 3
January 17, 2019

PORT ST. JOE, Fla. — When Hurricane Michael came pounding into the Florida Panhandle last year, the storm brought winds upward of 150 mph forcing Port St. Joe resident George Fleet to evacuate his oceanfront home.

When the homeowner returned he was stunned to find his house was the only completely intact beachfront house standing for miles.

“Every home in my neighborhood had roof damage, except for mine,” says Fleet. “Some houses lost the entire roof and were blown out; others had structural damage with broken windows and lost foundations. The damage is so severe. We know it will take over a year to just clean up all the debris.”

Blue-tarped roofs run up and down the coastal area where Hurricane Michael made impact with its category 4 force. It was the strongest storm to make landfall in the continental U.S. since Hurricane Andrew in 1992 and the first category 4 storm on record to make landfall in the Florida Panhandle.

So, how did Fleet’s home survive with just some leaking around two windows and the need to rebuild a small portion of his carport? He credits a strong building envelope and the impact-resistant multi-width shake roof from DaVinci Roofscapes that he installed himself in 2016.

Composite Roofing Investment

“I was 75 years old when I put that composite roof up with some help from my son and nephews,” says Fleet. “This was an investment that has paid off.

“I did my research online and looked for a roof that was rated for our area to handle high winds, severe weather, impact and anything else Mother Nature could throw at it. That research led me to my DaVinci roof.”

As most Floridians knows, there are four major areas of concern for a structure during a hurricane — the roof, garage door, windows and entry door. Once one of those is breached, air pressure can enter the home and cause devastating damage. Fleet took extra care in selecting his roof, windows and entry door for that reason.

Standing high above the beach on an elevated foundation, Fleet’s home looks almost pristine compared to the damages sustained to the homes nearby.

Fleet Home Stands Alone

“Driving down to visit George months after the storm was very humbling,” says Mike Franck, territory sales manager for DaVinci Roofscapes. “The infrastructure is in very bad condition with temporary built up roads just so residents and contractors can get to homes. You can tell these houses will take months or years to repair.

“I’d say about 80 to 90 percent of the houses in that area have roof damage to some extent. There are blue tarps everywhere.

 “As I first pulled up to George’s home I was simply shocked that his house didn’t show any damage. When I was about five miles away I was thinking there was no way his home wasn’t damaged after seeing all the devastation on the peninsula George lives on. It’s truly amazing that his house survived the storm so well.”

Fleet adamantly believes that his DaVinci roof overhead played a major role in saving his home.

“When I returned from evacuating to my family’s house in Atlanta, there stood my perfect home,” says Fleet. “There were only three or four roof tiles that lifted a bit, but I can fix that easily. It’s a blessing that this DaVinci roofing did exactly what it was designed to do — protect my home from a hurricane.

Made to Withstand Mother Nature

Designed to meet Class 4 impact and Class A fire resistancy ratings, composite slate and shake roofing tiles from DaVinci Roofscapes are certified for use in High Velocity Hurricane Zones (TAS 125, up to 180 mph), which includes Port St. Joe, Fla. The product is also Miami-Dade County, Fla. certified (NOA #18-0220.01).

“This product can truly stand up to Mother Nature,” says Franck. “Each composite shake has a thick construction, deep grooves and realistic grain patterns. It’s ideal for a seaside home because it resists fading, rot, cracking, pests and salt air.

“We construct our composite roofing from a combination of virgin resins, UV and thermal stabilizers as well as a highly-specialized fire retardant. The result is a state-of-the-art tile that gives us the greatest degree of color control and consistency in the manufacturing process along with an end product that endures beautifully in any climate.”

Fleet said he is happy with the choice he made for his roof.

“I selected the DaVinci product for both its appearance and durability,” he said. “Now look at it — this roof has survived a category 4 storm and still looks great!”

 

KEYWORDS: business management coatings roof maintenance

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor's Top 100

    Benchmarking the Best in Roofing

    The 2026 Top 100 roofing contractors are revealed,...
    Top 100 Roofing Contractors
    By: Art Aisner and Tanja Kern
  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished comercial roof with a white coating
    Sponsored byFlashCo

    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

  • A metal roof
    Sponsored byWestlake Royal Building Products

    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

Popular Stories

Androscoggin County Courthouse

Legal Roundup: Roofing Contractors Face Criminal Charges in Four States

3 men standing on a loading dock near a semi truck

Why Good Roofers Struggle to Grow

Tesla Solar Roof

Tesla Solar Roof Exit Leaves Contractors Facing Costs, Service Questions

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

View All Submit An Event

Related Articles

  • Exterior of Florida house

    Florida Roof Inspections Gain Importance as Homeowners Focus on Hurricane Preparedness

    See More
  • DeWalt

    DEWALT Partners with Habitat for Humanity on Hurricane Recovery Efforts

    See More
  • handcuffs-police-roofing

    Florida Sheriff Arrests Texas Roofing Contractor Working on Hurricane Ian Homes

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

See More Products

Related Directories

  • Lexsuco Corporation (Mississauga, ON)

  • Grizzly ASE (Oakville, ON)

×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing