SEATTLE — To further service its members with valuable research, resources, and materials, the Tile Roofing Institute (TRI) has announced their partnership with marketing and communications firm Function Collaborative L.L.C.
Based out of Atlanta, Function Collaborative will work with TRI leadership to reenergize the TRI brand and increase awareness for tile roofing through marketing and research initiatives in both the physical and digital realms.
“We’re excited to start our relationship with a partner like Function,” said Rick Olson, president of The Tile Roofing Institute. “Their industry expertise and experience is underscored through their work with manufacturers and other associations, which will be a valuable resource for us moving forward.”
TRI is committed to growing recognition and familiarity of tile roofing solutions and benefits. Through technical code manuals, installation guides, and certified training programs, TRI works to educate contractors as well as expand into new markets. In conjunction with roofing contractors, installers and inspectors amongst other industry experts, TRI has also developed code legislation with local, state and national regulating bodies.
To further communication these initiatives and others, Function Collaborative and TRI have already begun working on a number of items to build TRI’s brand, including in-depth research into manufacturers, builders and contractors, as well as messaging, positioning, and comprehensive communications pieces.
“The Tile Roofing Institute’s influence in the industry is unmatched with their knowledge of building code and training,” said Dana Castle, Principal, Director of Strategy. “We’re anxious to help them spread their messages and brand amongst their members and beyond to the industry at large.”