Officials say the new report reaffirms the Bridgestone Group’s corporate social responsibility (CSR) commitment, “Our Way to Serve,” which provides a framework for how Bridgestone does business, develops products and interacts with customers and the communities it serves.

“The Bridgestone Group continues to work towards a sustainable society,” said Masaaki Tsuya, member of the board, CEO and representative executive officer, Bridgestone Corp. “We will continue to work toward that goal by identifying and implementing new business models, such as becoming a solutions provider. This will create common value for our customers and society.”

The Bridgestone Group’s Sustainability Report 2017-2018 shares the commitment of the group and its employees to “Our Way to Serve” and to leveraging innovation and technology to improve the way people move, live, work and play.

The report highlights efforts from around the globe and progress made against both short- and long-term goals across the priority areas: mobility, people and environment, in addition to progress against the management fundamentals, which are defined in “Our Way to Serve.”

The report also shares the interview of the outside director about the features of the group’s corporate governance.

The report also outlines how the group is aligning its business strategy with sustainable development goals. It further articulates progress towards 2020 targets, including a number of environmental goals. Highlights of progress in 2017 include:

• 34 percent reduction in water intake per unit (compared with 2005)
• 37 percent improvement in resource productivity (compared with 2005)
• 35 percent reduction in CO2 emissions per net sales from operations and products’ after-use (compared with 2005)
• 19 percent reduction in tire-rolling resistance (compared with 2005)

“’Serving Society with Superior Quality’ is the mission of Bridgestone Group,” the company said in a release. “The Sustainability Report 2017-2018 exemplifies the Group’s commitment to its responsibility to future generations as a global leader in its industries.”

More information about Bridgestone’s commitment to corporate social responsibility may be obtained at https://www.bridgestone.com/responsibilities/ourwaytoserve/index.html