SACRAMENTO, Calif. – PCBC — the largest annual homebuilding trade show in the Western United States sponsored by the California Building Industry Association and Leading Builders of America — has selected Adam Steltzner, chief engineer at the Jet Propulsion Laboratory and Matthew Luhn, an original story creator at Pixar Animation Studios, to deliver keynote addresses when the event returns to the San Diego Convention Center June 27-29, 2017.

Using the incredible story behind the Mars Curiosity Rover project, Steltzner — recognized as one of NASA’s leading and most unique innovators — will share his profound perspective on how to: switch from fear-based to curiosity-based decision making, overcome the creative block caused by uncertainty, foster mutual respect within teams and learn to be objective about your own ideas.

Luhn — instrumental in one of the most successful filmmaking groups in the history of Hollywood for more than two decades — will demystify the storytelling process, provide practical strategies to connect more effectively and persuasively with audiences and show how to drive your story toward one unforgettable selling point.

“We’re honored to have such forward-looking, respected thought leaders from such diverse industries address PCBC,” says Linda Baysari, senior vice president of PCBC. “Attendees and exhibitors alike will benefit from the powerful messages these speakers will share and be able to take actionable lessons back to their teams.”

Each year, PCBC draws more than 10,000 attendees and exhibitors, serving as the nexus for the homebuilding industry. In 2017, PCBC will provide a full-spectrum experience, uniting top housing professionals for three days of active learning, high-powered collaboration and discovery in San Diego. Combining thoughtfully curated education sessions, unparalleled networking opportunities and a bustling exhibit floor, among many other features, PCBC is a true forum for productive engagement.

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