LYNDHURST, N.J. — Sika Corporation is launching a new branding campaign in the United States. The initiative highlights the breadth of Sika product offerings in concrete, waterproofing, roofing, flooring, sealing and bonding, refurbishment, automotive and industry applications.

To kick off the national campaign launch, Sika will be hosting a major consumer one-day event in Dallas on Oct. 7, 2015. The event will bring the architecture and construction communities together to discuss the trends and innovations that are defining our industry and shaping our cities.

“This campaign brings awareness to the public of the ways that Sika helps shape their lives in important and often unseen ways,” said Sika Vice President of Marketing - Roofing and Flooring Jay Thomas. “Sika technology helps make stronger, better and higher-quality buildings, public infrastructure, industry applications such as wind turbine blades and solar panels, and automobiles every day.”

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